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Moroso announced the founding of More-So, an internal company division created with the objective of enhancing research and experimentation as applied to furnishings-design, whilst creating the conditions for improving efficiency in industrial production, making it more agile and sustainable.
The name “More-So”, a clever invention by Ron Arad, one of the most influential contemporary designers and architects and Co-Creative Director of More-So, plays on the English pronunciation of the word “Moroso”. It is a bold step, and one that introduces a curatorial framework that is open to dialogue and exchange with cultural sectors like architecture, philosophy and technology. “More-So will be a platform that will free new ideas, new ventures, from the usual considerations, and will develop them according to different adventurous criteria utilizing the great knowledge, resources and legacy of one of the greatest design brand of our time,” says Ron Arad.
The encounter between design and contemporary art has characterised Moroso since the early 1990s making Patrizia Moroso one of the most influential and authoritative players at an international level. "I have always thought of research as a vital component of my work; it is the most natural and spontaneous way to enter into a deep connection with the ideas of designers and, in a way, making them a bit mine. With More-So, fantastic opportunities open up, because it will now be possible to explore themes and objects that will not necessarily be mass-produced,” shares Patrizia Moroso, artistic director of the company and creative director of More-So.
Through More-So, Moroso is promoting the development of new products for its catalogue, translating research into objects, spaces and behaviours mirroring the ongoing changes of society. An intermediate space between prototyping and industrial production, which includes the development of one-of-a-kind or limited-edition furnishings and objects dedicated to an audience of signature design enthusiasts.
Experimentation becomes the beating heart of the activity. "This is why I like to consider More-So as our “Gallery of Wonders”, an open and accessible space for sharing the thrill and wonder of backstage,” shares Damir Eskerica, the Company CEO
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