Gervasoni reveals a dynamic dialogue between past and future at MDW

Gervasoni continues to sculpt its own domestic universe with unceasing research focused on creating tailor-made solutions for comfort. The company participates in Milan Design Week 2024 with a dynamic dialogue between past and future, exhibiting its evolutions over time and its visions for the future of furniture design. The layouts of the stands and showroom of Spartaco, different in aesthetics and design, tell the 2024 indoor and outdoor novelties signed by different designers in their unique way. The Gervasoni Flagship Store in Durini, on the other hand, has been chosen as the place to celebrate the 20th anniversary of Paola Navone's Ghost collection: the designer will take care of the entire set-up of the space, where Ghost furniture will show up in new versions.

Gervasoni presents two new proposals designed by Cristina Celestino and Gabriele and Oscar Buratti as previews at the design festival: ideal for a sleeping area, they hide a hybrid soul that makes them perfect for a wide variety of contexts.

Plumeau by Cristina Celestino

Celestino extends the Plumeau collection with a new upholstered proposal, a lounge armchair that preserves the styles of the bed from the same collection. The furnishings of the Plumeau collection reveal their very essence in soft, sinuous shapes that evoke the world of textiles. The new lounge chair is the result of a contemporary interpretation of the concept of comfort, inspired by the culture belonging to Asian nomads. Its upholstered, removable surface evokes a sense of movement. The seat of the chair design seems almost framed by a fabric drapery that delineates its profile through piping and light, delicate curvatures to emphasise its wavy aesthetics. The apparent formal simplicity of the shell supports the quilted fabric upholstery of the seat with elegance, providing a pleasing visual contrast.

Stay tuned with STIR's coverage of Milan Design Week 2024 which showcases the best of exhibitions, studios, designers, installations, brands and events to look out for. Explore EuroCucina and all the design districts—Fuorisalone, 5vie Design Week, Isola Design Week, Brera Design District and Porta Venezia Design District.