Hansgrohe's new product categories aim for holistic bathroom experiences

'Celebrate Change’ is the motto under which the Black Forest-based Hansgrohe Group is exhibiting at this year's ISH in Frankfurt—this is most evident with the premium brand Hansgrohe’s, expanded product portfolio in the areas of ceramics. With its new product designs, the brand is responding to a change in consumer behaviour. Consumers no longer want to pick and choose individual sanitary products from different manufacturers, but instead, want to design holistic bathroom experiences. In the future, therefore, washbasins and toilets will be sold under the premium brand Hansgrohe, in addition to washbasin faucets, shower systems, drains, and accessories.

One thing is certain: the bathroom is more than the sum of its parts. Thus, the diverse combinations and product variations fit together perfectly, both technically and visually, to create a harmonious ambience from a single mould.

Timeless product solutions for a holistic bathroom look

All Hansgrohe innovations feature timeless aesthetics, a multitude of clever functions and high-quality materials. This creates well-thought-out bathroom designs for every everyday life and every family situation in the well-known Hansgrohe product quality. The premium brand presents two series (Xelu and Xevolos) in many variations, for maximum freedom in planning and combining.

Hansgrohe's Xuniva washbasins offer a wide range of other combination options. They are available in different shapes and installation variations. The new washbasin ranges (with and without tap holes) guarantee the smooth installation of all Hansgrohe faucet lines.

EluPura is the name of the new toilet range: here too, thanks to two design variations (round or 'SoftCube'), the innovation blends harmoniously into a wide variety of bathroom ambiences. But it is not only the silhouette of EluPura that is impressive: the optimised interior geometry of the toilet also scores points. With only 4.5 litres per flush, it can achieve outstanding flushing results (suitable flush tank required). That's good for the environment and the wallet. The Hansgrohe 'HygieneEffect' glaze prevents bacteria from multiplying on the product. The rimless design also makes cleaning easier.

In harmony with nature

To protect the environment, careful use of valuable resources and sustainability is also a focus for all new Hansgrohe products. That is why they are largely made of natural and recyclable materials. Thanks to the plastic-free packaging of the washbasins and toilets, unnecessary plastic waste is also avoided after transport.

Unprecedented design freedom

Driven by the power of innovation and the ambition to put people at the centre of all product developments, Hansgrohe enables designers to conceive and experience bathrooms in a holistic way, also through trust in branded products. This year, for example, a product portfolio expanded to include washbasins and toilets, will be available under the premium brand.

Hansgrohe stands for holistic bathroom experiences that combine water and energy-saving technologies, intelligent functions, and durable quality. With timeless premium products, the tradition-rich brand supports a sustainable design lifestyle, thanks to innovations and forward-looking materials. Driven by this pioneering spirit, the brand designs unforgettable feel-good moments with water and living environments that meet high standards of comfort and design.

Together with its long-standing design partner PHOENIX, the company creates holistic product solutions for the bathroom as well as smart living applications that enrich everyday life with greater functionality, safety and aesthetics. Within the internationally active Hansgrohe Group, the premium brand Hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, bathroom accessories, sanitary ceramics and washbasins.