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Following the launch of 2021 Take Your Time Collection, Poltrona Frau has decided to replicate its Asian Tour to present the new products to the world.
Sight, Smell, Touch. Affording ourselves the luxury of taking all the time we need to appreciate every last detail. The “2021 Take Your Time Collection” focuses on these three senses to define a better quality of living and of life, granting us the pleasure of enjoying our time to the fullest.
The Shanghai Flagship Showroom has provided the perfect stage to present our new products to the Chinese press, KOLs and industry professionals that were invited last Monday. There, they were able to see the collection in person and hear directly from Lyndon Neri of Neri&Hu about the concepts behind the Mi Cabinets, sophisticated complementary units he developed together with his partner Rossana Hu and Poltrona Frau.
Having begun on May 17th in Shanghai, the Tour will visit cities like Taipei, Taichung, Seoul and more.
What do you think?