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For Salone del Mobile 2022, Inkiostro Bianco brings forth a preview of its 'city', a new immersive experience that invites visitors to try out the brand's creativity in the showroom of its new headquarter in Fiorano Modenese, Milan. A city that recounts Inkiostro Bianco's creative potential through products, ideas, inspirations and relationships with architects and designers that enrich the brand's creative thinking. Starting from the experience of the 'city,' Inkiostro Bianco investigates the relationship between experiences and emotions using their vision and language. The 'city' proposes different visions and desires that become real. Inkiostro Bianco's mission, through the experience of the 'city', is to help people translate their dream spaces into real places to create corners for relationships and external and internal well being.
On display is Lineadeko, an innovative wallcovering system on birchwood panels that can be applied as boiserie or total wall height. Along with this, the brand launches the new Groove collection combining the language of art and architecture in a series of decors interpreted by Inkiostro Bianco and Lucchesedesign studio. Groove is capable of awakening strong emotions and layered sensations whose layers compose a melody in music while being an alternation of light and shade in architecture.
Furthermore, Raw is a new wallpaper with a textured effect, for indoor use only, that joins the range of decorative wall coverings for those who wish to give spaces a natural touch with a weave appearance typical of raw fabric substrates. With this new introduction, the design capability of the Inkiostro Bianco products is expanded, providing new perspectives on decoration and new solutions for any project requirement. It can also be used individually as the main decorative element or as a base substrate to be painted for a monochrome texture effect.
Influenced by the style of the Groove collection on birch wood, the Raw wallpaper is introduced with the Ambiance capsule collection that takes decoration back to the origins of wallpaper with repeated decorative motifs interpreted in a contemporary key. Geometries, textures, patterns and flowers overlap to create three-dimensional plays and optical effects typical of 1970s patterns.
Inkiostro Bianco then formalises the identity of the new brand of rugs starting with the redefinition of the naming, which has led the parent company to contaminate the new brand with its DNA and in synergy with the other products of the brand. INK.RUGS is a brand with a strong and original personality. The pay-off- 'Touch the Experience' is an invitation to immerse oneself in the product by experiencing it directly, guided by the senses. INK.RUGS rugs aim at bringing feelings of well-being into people's lives through the feelings that a beautiful object can convey. The rug is transformed into a portable universe that with its position in space, delimits zones that open up magical, almost dreamlike worlds, where one can immerse oneself in moments of relaxation, stretch out in reading, and rejoice in conviviality.
Synaesthesia II is the new collection of rugs that INK.RUGS will present at Salone del Mobile 2022. It is an experience of simultaneous perception, a process that consists of the spontaneous and non-rational overlapping of different senses. Synaesthesia II brings onto 13 new rugs something that is not a rug featuring elements and surfaces that you would not expect to find on a rug such as wood, paper, cement or stone.
Inkiostro Bianco will be exhibiting at Salone del Mobile Hall 15, Stand F29 of the Salone fairgrounds.
STIR takes you on a Milanese sojourn! Experience Salone del Mobile and all the design districts - 5vie, Brera, Fuorisalone, Isola, Zona Tortona, and Durini - with us. STIR’s coverage of Milan Design Week 2022, Meanwhile in Milan showcases the best exhibits, moods, studios, events, and folks to look out for. We are also excited to announce our very own STIR press booth at Salone del Mobile - Hall 5/7 S.14, Fiera Milano RHO.
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