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SPACE10 and IKEA launch digital experiments that take us beyond home without leaving it
SPACE10 – Everyday Experiments – Convolution Reverb by Yuri Suzuki
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SPACE10 and IKEA launch digital experiments that take us beyond home without leaving it

Digging into topics of meditation, nature, food, and play, collaborators, explore how we can use technology to redefine how we see and use our home to elevate our mood and well-being.

by SPACE10
Published on : Oct 12, 2021

On 15 September 2021, SPACE10 + Inter IKEA Systems B.V (the worldwide IKEA franchisor) released their new digital experiments on their evolving experimentation platform EverydayExperiments.com. Reflecting on the time confined indoors, collaborators explored both ways to escape and solve problems at home to make every day a little bit better. What if, instead of seeing your living room as a place to relax, it turned into an evolving playground of obstacles designed to keep you agile, alert, and sharp? Imagine that as you walked through your home, a meadow of flowers blossomed beneath your feet. What if the oddball ingredients that might otherwise be wasted in your kitchen could become a restaurant-worthy dish through the clever use of an algorithmic chef app? Activating creativity and wonder through technologies, the projects explore new ways to experience life at home.

It is the ambition of IKEA to inspire and enable many more of the many people to live a better everyday life within the limits of the planet. Spatial computing enables new ways to sense, understand, connect, and communicate with each other at home. With that, how can technology be used in new ways, individually and collectively, to improve not only how we live at home, but also how we use technology as a means of escaping the physical restrictions of our four walls without needing to leave it?” questions Fredrik Axén, Digital Manager, Inter IKEA Systems B.V.

A series of digital experiments, Everyday Experiments aims to explore the role of technology in the home and take the every day and make it extraordinary. In this round, the experiments explore technologies like AI, IoT, Machine Learning, Augmented Reality and Spatial Audio. 

“Last year, home had to meet a myriad of needs and expectations. With this in mind, we played with the idea of how we can go someplace far away from the rooms we are in by changing the space or sound of our home through technology. Some experiments take us on a whimsical journey, others provide services like helping you cook dinner by identifying how seemingly random ingredients could come together. Other experiments challenge the definition of home. For instance, a room is turned into an obstacle course that - through the research of Arakawa and Madeline Gins - speculate how a constant state of abstraction and motion in the home can keep minds active," shares Georgina McDonald, Lead Design Producer, SPACE10

Through projects with forward-thinking collaborators, SPACE10 and IKEA aim to design innovative solutions for tomorrow by sparking discussions and challenging conventions through new collaborations between research, design and technology studios.

The newest series will launch on the Everyday Experiments platform on 15 September 2021. A continuously growing and evolving project, the website showcases the newest technological and innovative design experiments aimed to spark new ways of looking and thinking about the spaces we live in.

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