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On the eve of its 100th anniversary, Porro confirms its unmissable presence at the Salone del Mobile to reveal its perspective on living, open to the future. Newly located in Hall 11, enclosed by a perimeter marked by open windows, the Italian brand invites the visitors of the design festival to 'peek' inside its world: an architectural interior where furniture design and systems are combined with rigour and lightness, in order to compose narratives that are different every time, capable of interpreting local lifestyles by giving voice to the unique and personal desires of its inhabitants.
With roots firmly established in Brianza and a global outlook, Porro strengthens current collaborations and forges new and surprising ones. The company looks to East and West, showing a desire to broaden its horizons again and suggest new visions, while also delving deep and scratching the surface of design’s history as well as the evolution of materials, technical details, and comfort solutions, searching for missing pieces and unexpected outcomes.
After the preview presentation as a construction site with a three-dimensional visual installation last April, and the official opening in October, the new Porro showroom via Visconti di Modrone 29 is now presented to the international public at Milan Design Week 2024.
Piero Lissoni's architectural project transforms it into a pure and linear white box, a conceptual place where things happen and whose six windows become like monitors over the city. On the occasion of FuoriSalone, it is transformed into the setting for a storefront story, from the dining room to the dressing room, in a total project that narrates the iconic simplicity of Porro design.
In a pathway flooded with light and punctuated by full-height and full-length volumes and moving partitions, Porro unveils its world, in which the company's systems, true complex but flexible architectures, design spaces in an original way, dialoguing with the product design collections: objects characterised by pure geometric shapes, technological details, and research on materials and finishes, signed by leading names on the design scene, like Lissoni, Christophe Pillet and Nao Tamura.
From Japan to New York, balancing memory and innovation, archaic forms and contemporaneity. Porro's path crosses the light step of Nao Tamura, specialising in communication design and graphic design, for the new Origata bench inspired by Japanese culture. Monolithic in appearance, Origata is inspired by the making of kimonos, the traditional Japanese garments, where the flat and rectangular fabric is cut in straight lines and then sewn together with little to no waste. The principle is taken up in the creation of the bench, made from a sheet of aluminium cut and assembled through screws, maximising the use of the material. A minimalist geometry and a pop object, a brutalist architecture softened by a soft cushion, Origata is a three-dimensional sculpture and a visual game in the name of symmetry, balance and the expressive power of colour. A project that narrates the values shared by the designer and the brand: cultural identity, internationality and propensity for the future. A true combination of simple gestures and aesthetic simplification, it offers a new point of view on the Porro house.
Stay tuned with STIR's coverage of Milan Design Week 2024 which showcases the best of exhibitions, studios, designers, installations, brands and events to look out for. Explore EuroCucina and all the design districts—Fuorisalone, 5vie Design Week, Isola Design Week, Brera Design District and Porta Venezia Design District.
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