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Masquespacio employs 'fun as the main ingredient' for the design of Novu Waffle
The entrance of Novu Waffle in Riyadh
Image: Courtesy of Masquespacio
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Masquespacio employs 'fun as the main ingredient' for the design of Novu Waffle

The restaurant design in Riyadh, Saudi Arabia, features the signature waffle shape as a recurring motif, complemented by pastel blue and soft yellow hues.

by Masquespacio
Published on : Jan 22, 2025

Multidisciplinary Spanish design studio Masquespacio, led by Ana Milena Hernández Palacios and Christophe Penasse, unveils its latest hospitality design project located on the Musa Ibn Nusair Street in Al Olaya, Riyadh, Saudi Arabia, its interior focused on 'fun and immersion'. Conceived for Novu Waffle, the visually engaging gastronomic space has been created as a "dynamic and cheerful environment where the waffle is the undisputed star," the Spanish designers relay.

Known for its bold, concept-driven interiors, which merge branding and storytelling into immersive spatial experiences, the studio's extensive portfolio spans hospitality design, retail and experiential spaces, with an emphasis on vivid colour palettes and rich geometric compositions.

At first glance, the widely recognised waffle shape takes over the restaurant’s design. Spread over 100 sqm, the interior design of Novu Waffle is a bold exploration of colour, texture and form. The studio based in Valencia, Spain, sought an approach that seamlessly blended the hospitality interiors with the client's branding, creating a playful yet sophisticated ambience that captivates visitors.

Visitors are greeted by a striking façade design featuring geometric patterns with rounded edges reminiscent of waffle grids. This visual continues inside, where a central rectangular structure made of brick, forms the heart of the space, referencing waffle squares. The cubicle-like seating area extends this waffle concept, with textured tables, stools and cushions reinforcing the motif.

Above, a delicate yellow structure suspended over the central seating area creates a soft contrast against the predominant pastel blue hues. This interplay of colours and textures elevates Novu Waffle's experience, ensuring a vibrant aesthetic that enhances customer engagement.

Masquespacio's design choices guide visitors along a curated journey within the restaurant, with the ordering counter strategically positioned to optimise flow. The experience culminates at a feature wall, adorned with brand imagery and playful messages celebrating Novu Waffle's identity.

"At Novu Waffle, we sought to create a space where fun is the main ingredient. The waffle shape has been our main source of inspiration, and we have integrated it into every detail of the design to offer a unique and engaging experience," Masquespacio states in the project's press release. "Novu Waffle is not just a place to eat waffles; it is a destination to enjoy a moment of joy in a stimulating and energetic environment," they continue.

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