Visionnaire showcases concepts of smart innovation and sustainability at MDW 2025

This year marks a pivotal moment in Visionnaire's evolution, as witnessed at Milan Design Week 2025. Under the creative direction of Eleonore Cavalli, the brand continues to refine its stylistic codes. This ongoing process aims to create an increasingly inclusive design language aligned with contemporary markets. The strategic appointment with Salone del Mobile.Milano is renewed once again, reinforcing the exchange with international as well as Italian audiences while opening new perspectives for dialogue.

The new collection was presented in a booth embodying the brand's current growth, signalling a decisive step forward. This year's highlight was unveiled in this evocative space, with the integrated design of complete environments remaining a hallmark of Visionnaire—a broadened focus aimed at enhancing the value of individual products. "Each piece gains autonomy, seamlessly integrating into versatile interior design projects and adapting to diverse contexts. Visionnaire fosters an open-ended narrative—an ongoing conversation with designers and stakeholders from around the world. This approach enhances the uniqueness and at the same time, the adaptability of each creation, as part of projects of different scales and identities," affirms CEO Leopoldo Cavalli.

The development that the meta-luxury Italian brand is experiencing extends across every touchpoint. It begins with the design of its retail spaces, including the opening of the fully renovated Milan flagship store. New launches in London and Shanghai will follow. This transformation continues with collections that capture the essence of our time, while also engaging with new generations stepping into the market. It includes a brand identity refresh and the reinterpretation of some of the maison's iconic stylistic codes, such as materiality, finishes and colour palettes. "These changes mark a true renaissance for Visionnaire, fostering the growth of a design community that looks toward the future with a contemporary and global vision," says the brand's art director Eleonore Cavalli.

Inspired by Brazilian modernist aesthetics, the stand at Booth A19-B20 featured the see-through C-Square system as its epicentre at the design festival: a pioneering project within Visionnaire's range of product designs and an absolute innovation in the broader design landscape. Modular and partitioning, and designed by Stefano Maria Pozzi, C-Square spanned the entire exhibition space at the design fair, dividing it into two distinct sections: day and night areas. This impressive structure, over 20 metres long and 4 metres high, was conceived with a precise goal—to move away from wood as the primary material of reference. In its place, Visionnaire chose aluminium, a sustainable and infinitely recyclable material.

Thanks to the patented HYLEtech technology, it enables load-bearing structures up to 9 metres high with a thickness of just 10 millimetres. At the same time, the Nex-S patent transforms the modular system into a true architecture of light. The lighting source, completely invisible within the ultra-thin shelves, is dynamic and adjustable every 30 mm, with integrated programming: a new vision of smart home technology.

C-Square carries a revolutionary message for the industry. Its construction features an innovative plug-and-play assembly system, eliminating the need for nails, screws or bolts. Decorative panels are secured with a magnetic locking system, removing the need for tracks or hinges. Lastly, the project demonstrates a strong commitment to sustainability.

The focus on individual products in furniture design—central to this edition of the design event—was made possible by the extraordinary contributions of renowned product designers collaborating with Visionnaire. Among them, Alessandro La Spada, a longtime partner of the maison, presents some of his most celebrated icons, including the Babylon Rack Circle sofa design and the Polaris chandelier, along with several new creations. One highlight is the Neolito bed, characterised by its sharp geometric forms and brutalist inspiration.

Marco Piva introduces the Flame seating collection, distinguished by an enveloping and contemporary design. The Visionnaire design team introduces the Mystic dining table, featuring sculptural metal legs with a strong visual impact. Mauro Lipparini signs the new Loving Frank sofa, which recalls some of Frank Lloyd Wright's signature lines, evolving into a mini architecture that transcends traditional modular designs. The name pays tribute to Nancy Horan's historical novel, which narrates the love story between the legendary architect and Mamah Cheney. With this homage to Wright, Visionnaire expresses its declaration of love—a tribute to one of design's greatest icons.

Fabio Bonfà, the architect of the stand, also presented the Walker sofa and Aura seats, embodying a fresh and youthful aesthetic. This family of upholstered pieces stands out for its soft, embracing lines, breaking away from the rigid, structured seating concept to enhance comfort and relaxation—without compromising on style. Finally, Visionnaire's most celebrated icons return, including the Shibari seating collection designed by Studiopepe and the Sputnik chandeliers by Draga&Aurel, which continue to define and evolve the brand's distinctive aesthetic.

At the design week which ran from April 7 - 13, 2025, Visionnaire affirmed its place at the forefront of design innovation, where beauty, functionality and responsibility coexist. With material reinvention, narrative-driven forms and strategic retail evolution, the maison continues its journey as a global tastemaker in contemporary luxury interiors.

Keep up with STIR’s coverage of Milan Design Week 2025, where we spotlight the most compelling exhibitions, presentations and installations from top studios, designers and brands. Dive into the highlights of Euroluce 2025 and explore all the design districts—Fuorisalone, 5Vie, Brera, Isola, Durini, and beyond—alongside the faceted programme of Salone del Mobile.Milano this year.