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Designed by the branding and communication design studio Leftloft, the new visual identity tells the main values of innovation and uniqueness which define Turri's business philosophy. Turri has always redefined the standards of elegance and beauty in the world of interior design through its story made of bold production and consistent reliability. Every detail—designed with the same expertise of the Italian tailors—is able to transform the living spaces into unique places by upgrading the contemporary living concept and bringing it to a higher level.
In the new exhibition space at the upcoming Milan Design Week, Turri will exhibit by confirming its willingness to lead the way in the design world thanks to its own visual identity. This re-branding strategy has already brought important results with a new logo design and a recognisable and current web development by showing the company's uniqueness.
The new logo—characterised by a capital lettering inspired by rationalist Milan typography of the past century—is enriched by a three-dimensional gentle décor which makes the brand elegant and unique underlining the Italian brand's originality and uniqueness. Furthermore, the brand image is completed by a rich pattern collection inspired by Milan's materials, décors, and architecture, and they can be used in a variety of fields: from graphic design accessories to scene objects. These patterns underline the brand's originality and uniqueness.
The language of Turri will be shared also by the contemporary aesthetic of the new product designs providing high-quality solutions able to satisfy the most demanding clients' needs. STIR delves into these promising exhibits by Turri at the upcoming design fair.
Atelier Bedroom - Matteo Nunziati x Turri
The new Atelier bedroom designed by Matteo Nunziati for Turri presents tailor-made details, revealing Turri's craftsmanship and its art of making. Through a contemporary design embodying the culture of Italian beauty, the leather-covered bed frame seems to be suspended from the ground with the aid of the hidden legs. The Atelier bedside tables placed near the bed stand as an elegant support able to complete the relaxing corner. Together with the bedside tables featuring this calm and intimate place, the reign of rest, even the dresser follows the same sophisticated design.
Atelier Living - Matteo Nunziati x Turri
The Atelier designed by Nunziati, creates a unique living, which expresses the originality of Made in Italy and contemporary making. Nunziati presents two new products which can be previewed at Milan Design Week: an elegant sofa design and a versatile coffee table. The sofa Atelier with its external structure and leather inserts, underlines the inspiration for Italian leather craftsmanship and fashion. The Atelier coffee tables accompany the sofa and offer a strong support surface with their cylindrical shape and different heights.
Atelier Dining - Matteo Nunziati x Turri
The new dining area designed by Nunziati for Turri becomes the starting point of a journey featuring particular attention to detail, typical of every masterpiece made by a precious atelier. The Atelier table design represents the core of the dining room with its legs as an example of excellent craftsmanship. Through the same elegant design and clear lines of fashion, Atelier chairs, available in the version with or without armrests, feature a walnut wood structure enriched by brass metal details placed at the top of the legs.
Echo Dining - Giuseppe Viganò x Turri
Turri presents Echo table and sideboard, two previews of the new collection designed by Giuseppe Viganò, Studio Viganò. In the middle of the space, there is an Echo table, characterised by a solid base with rounded lines on its top revealing a great attention to the details. Behind the table, there is the Echo sideboard, a witness of contemporary sinuosity and refined elegance. The base of the structure is made of the same table walnut wood, and it creates an interesting horizontal development able to give solidity and consistency to the whole creation.
Echo Office - Giuseppe Viganò x Turri
The timeless Turri's design also conquers the office area with a wider Echo collection designed by Giuseppe Viganò – Studio Viganò. The Echo office goes beyond the simple functionality and embodies the aesthetic in a perfect balance. In the new office presented by Turri, the desk becomes the core element of the workplace with a walnut wood top characterised by these rounded shapes. Beside the desk, there is the comfortable office armchair of the Echo collection which is a wide and welcoming seat able to pair focus and performance. The leather covering of the chair body is a distinctive element which guarantees a comfortable experience and a distinctive character.
Roma - Monica Armani x Turri
The refined lines and the timeless character of the new modular sofa belong to the Roma collection designed by Monica Armani for Turri. Armani has restated her unique style by showing one more time her ability in the expert use of carefully selected designs. The sofa offers a unique versatility and its modular design allows one to easily customise the arrangement to adjust to the space needs. The Roma sofa features metal legs and is available in different finishes.
Bespoke room - MILO X Turri
The bespoke room is included in the whole project created by Studio MILO to show Turri's abilities and expertise. Inside the bespoke room, the visitors can discover and touch a wide range of materials through a sample collection, visit an area dedicated to wardrobes, a video area, and a free space for exploration. The idea is to bring the living concept to a higher level by transforming the art of making into the art of living. This approach allows the visitors to discover the smallest details and the distinctive features of Turri's products by highlighting the dedication and the artisanal excellence of the company.
Stay tuned with STIR's coverage of Milan Design Week 2024 which showcases the best of exhibitions, studios, designers, installations, brands and events to look out for. Explore EuroCucina and all the design districts—Fuorisalone, 5vie Design Week, Isola Design Week, Brera Design District and Porta Venezia Design District.
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