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It is not a showroom, it is the project of an entire living space, of a house. This is the creative and conceptual path that converted Meridiani's historic Milanese apartment, in Corso Venezia 29, into a pioneering Meridiani House: a space that develops into several areas entirely furnished with the brand's collections, to dialogue with professionals and design lovers in the intimate context of a real home and suggesting complete and coordinated design projects. The Meridiani House in Milan, an addition to the existing Store via Manzoni 38, establishes an innovative concept of the Italian brand's exhibition space; a brand experience in preview to welcome visitors on the occasion of the Milan Design Week 2024.
If the showroom apartment in Corso Venezia in Milan has always narrated the brand and its purest identity with discreet elegance, it now announces the launch of the real Meridiani House concept: a project no longer linked to a mere corporate space but a format with a broader scope, replicable in partnership with international customers and retailers even in different cities, customisable with Meridiani product designs that can better express a more local style and taste. The essence of Meridiani House is actually an evolution and brand experience of Storie di case, the concept book which tells of the brand's ability to create collections reflecting the personality of those who live in the house, a book that illustrates the versatility of Meridiani products as they furnish and animate five different homes in five different locations, each with its own expression and creative flavour.
With this inspiration, the rooms of the Meridiani House are the result of a restyling conceived by Andrea Parisio, designer and art director of the company, where more intense chromatic notes act as a counterpoint to the delicate background shades, in a game of balance between iconic and more recent pieces, soft shapes and more geometric and contemporary profiles.
The living areas maximise the natural light and spaciousness of the environment. The living rooms are furnished with the Oscar sofa collections in white and René in pink, together with Nora armchairs, Hector sofa design and Plinto table in shades of beige and cream, while the new Wallis storage unit, in ‘Cherry’ glossy lacquer and with concave sides stresses the sense of formal order and structural neatness. In the sleeping area, in addition to a Wallis in ‘Sage’, the new Jeanette armchair finds its place, while the maxi headboard of the Tuyo bed wraps three sides of the room. In the dining room, the Hubert table design and the Judd coffee table touch the room with a green shade, while they open towards the external area which is the set for the 2024 outdoor novelties: the Vincent Open Air modular sofa and the Fabien Open Air coffee table, with glazed lava stone top.
Milan is only the starting point of a journey that already has its first foreign stop - established in Denmark. It will actually be in Copenhagen that, next June, the doors of the first Meridiani House in partnership with a historic client of the brand will open to the public, to allow people to immerse themselves in a welcoming and reserved aesthetic dimension signed by Meridiani.
Stay tuned with STIR's coverage of Milan Design Week 2024 which showcases the best of exhibitions, studios, designers, installations, brands and events to look out for. Explore EuroCucina and all the design districts—Fuorisalone, 5vie Design Week, Isola Design Week, Brera Design District and Porta Venezia Design District.
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