Meridiani arrives at the London Design Festival 2024 with new design interventions

The Meridiani store in London is hosting visitors at the ongoing London Design Festival 2024, the design event which gathers and shares the best of international furniture design and the latest trends. On this occasion, the new product designs of the Italian brand reach the UK’s main city from September 14 - 22, 2024. The brand flagship store which is located in South Kensington becomes London’s meeting point for design lovers and professionals and presents a renewed setting designed by the brand's art director Andrea Parisio. The reimagined store offers an emotional path inside the refined and exclusive Meridiani environments.

The beige and sage-green natural colours of the Louis sofa and the Bongo coffee table welcome guests at the store's entrance, inviting them to go inside and explore an exhibition space divided into six areas across two floors. In this evocative location, there are historic collections and new products, gentle colours and stronger hues of the most wanted brand finishes. The dark and warm earth colours of the René armchairs and the Wallis storage unit stand out from the spread light of the living and dining areas, further enhanced by the pure white Cosette chair design around the Owen table design.

Upon reaching the store's lower floor, the Claudine chairs, Jeanette armchair and Gino pouffe enrich the spaces with their typical rounded shapes. In these areas, the neutral hues of the Fox bed and the Max sofa allow a colour contrast to gently highlight the coloured brick-polished lacquer of the Johnny and Ronny night tables along with the sage-coloured Romeo storage unit.

From precious fabrics to sophisticated cleanliness, every detail in Meridiani's London showroom is meant to evoke timeless elegance. Since 2018, the London store has acted as a landmark of the company's artisanal tradition, always reinterpreted with current styles and contemporary openness. It dynamically reflects the market by enhancing the cosmopolitan London and making it breathe the Made in Italy quality of Meridiani's sought-after collections.

In its 22nd edition, the London Design Festival—including its 11 design districts, partners and the design fair Material Matters—stirs the city with a dynamic programme of installations, exhibitions, workshops, talks and more. Follow STIR at London Design Festival 2024, as we continue to bring the best of the festival's offerings as media partners along with our own initiatives across the city, including our partners Shoreditch Design Triangle, Mayfair, the Global Design Forum, and more across Brompton, Battersea, Chelsea, Dalston to Stokey and Bankside.