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Laurameroni to stage a convergence of modernity and earthy tones at MDW 2024
Floral Fusion by Laurameroni Design Collection
Image: Courtesy of Laurameroni Design Collection

Laurameroni to stage a convergence of modernity and earthy tones at MDW 2024

With Milan Design Week 2024 just around the corner, the Italian brand shares a glimpse of its captivating collection, 'Floral Fusion,' which draws from the beauty of flowers.

by Laurameroni Design Collection
Published on : Apr 01, 2024

Laurameroni Design Collection, the award-winning Italian brand, designs and produces luxury tailor-made interior design and décor solutions. What the company is passionate about is the true Made in Italy feeling: a wonderful combination of tradition and innovation, craftsmanship and creative imagination, well bound together by an authentic love for every little detail.

'Surface Design' is our distinctive feature and our creed. Our strong ability to reinvent material surfaces does not only rely on the sense of sight but especially on the sense of touch, becoming essential to perceive and truly feel the added value and the highest quality of all our products. 

Laurameroni is proud to unveil its latest collection at the esteemed Salone del Mobile.Milano 2024, under the captivating title of Floral Fusion: a harmonious blend of natural beauty and contemporary design.

Drawing inspiration from the allure of flowers, Laurameroni Design Collection has crafted a design narrative that begins with the warm hues of blossoms – from vibrant reds to soft yellows and delicate whites. In this unique fusion, the soft tones of the floral palette are seamlessly complemented by the coolness and contemporaneity of steel, as well as the refined depth of black and anthracite. The result is a captivating tableau where nature gracefully embraces urban sophistication.

Plain and lacquered woods, intricately carved essences, and precious metals and liquid metals, intertwine with luxurious velvets, fine leathers, and sumptuous cashmere. The exhibition space is punctuated by the magnificence of Travertine marbles, adding a touch of timeless grandeur. Laurameroni reaffirms its commitment to innovation and uniqueness, once again embracing its claim 'Be Different Be Unique.'

With the introduction of new products, finishes, and design elements, Laurameroni continues to push the boundaries of modernity, creating spaces that are as distinctive as they are luxurious. With product designs that are as functional as they are charming, Laurameroni ensures that each space is exquisitely crafted – a testament to the brand's ethos of 'Beautiful and Well Made.'

Laurameroni Design Collection will be exhibited at Salone del Mobile.Milano 2024 – Rho Fair – Hall 11, Stand G19.

Stay tuned with STIR's coverage of Milan Design Week 2024 which showcases the best of exhibitions, studios, designers, installations, brands and events to look out for. Explore EuroCucina and all the design districts—Fuorisalone, 5vie Design Week, Isola Design Week, Brera Design District and Porta Venezia Design District.

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