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Kartell to inject an unstoppable explosion of Bourgiemania into Salone del Mobile
Bourgiemania by Kartell for Milan Design Week 2023
Image: Courtesy of Kartell

Kartell to inject an unstoppable explosion of Bourgiemania into Salone del Mobile

Kartell will partake in Milan Design Week 2023 with Bourgiemania, transforming its flagship store into an art gallery to pay homage to the Bourgie lamp.

by Kartell
Published on : Apr 13, 2023

So which Bourgie are you? Ferruccio Laviani’s lamp, a Kartell classic and one of the most photographed and featured products of the last 25 years offer a whole new lifestyle experience. Now, all Kartell fans can pay tribute to this queen of design, a focal point of so many homes and a much-loved feature of cinema and advertising sets all over the world.

Bourgiemania is starting a month before Salone del Mobile, with our flagship store in Via Turati, Milan, being transformed into a pop art gallery. The project will extend over various stages, but in the run-up, everybody is invited to publish a personal photographic homage to the Bourgie lamp on their own channels using the #bourgiemania hashtag. Contributions will be collected into an exclusive digital work – an infinite photo gallery – to be published during the exciting Kartell event on 18 April in Via Turati.

This amazing and inspiring picture story will form a journey through the thousand and one unique ways in which Bourgie has entered – and is still entering – our homes, offices and places of entertainment and beauty, This call to action goes out to all Kartell lovers as well as to sector professionals, creative designers and communication specialists.

The project will also see the creation of a special edition of the Bourgie lamp, produced in a limited series and featuring exclusive colours, which will be on sale at our store and online during the week of Salone del Mobile.

STIR’s coverage of Milan Design Week 2023 showcases the best exhibitions, studios, designers, installations, brands, and special projects to look out for. Explore Euroluce 2023 and all the design districts—5vie, Brera, Fuorisalone, Isola, Tortona Design Week, and Durini—with us.

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