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Jaipur Rugs to present its Vimar 1991 'Couture Collection' at Design Mumbai
Global luxury brand Jaipur Rugs will present its Couture Collection by Vimar 1991 at Design Mumbai this year
Image: Courtesy of Jaipur Rugs
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Jaipur Rugs to present its Vimar 1991 'Couture Collection' at Design Mumbai

Vimar 1991, a Chanel-owned atelier, weaves its luxury threads into the Couture Collection for Jaipur Rugs, set to be showcased at Design Mumbai 2024.

by Jaipur Rugs
Published on : Oct 27, 2024

As India's largest manufacturer of handmade carpets, Jaipur Rugs is a social enterprise that has grown into a global luxury brand. Known to combine authentic, handmade craftsmanship with contemporary design, the Indian brand will be showcasing its prominent couture collection of rug designs by atelier Vimar 1991 at Design Mumbai, the upcoming international trade show and design fair in India, from November 6 - 9, 2024.

"For the first time, the most precious fashionable fancy yarns from Vimar 1991, the prestigious yarn manufacturer wholly owned by Chanel, are utilised to design a carpet collection with a unique and refined look. The sartorial touch and charm of Vimar 1991 yarns, worked by the expert hands of Jaipur Rugs artisans, express a new idea of luxury and exclusivity. The result is a new experience in the world of carpets which become iconic elements of elegance and refinement, evoking the sophisticated atmosphere of couture fabrics," the brand shares.

Jaipur Rugs also relays that Vimar 1991 stands out among textile companies for its strong emphasis on research, creativity and customisation, with its headquarters, located in Carisio, Piemonte, spanning 30,000 sqm amid the rice fields of Biella and Vercelli.

They also share how style and elegance have always driven the creation process within the factory, producing unique, high-quality products in the fancy textile industry. Constant experimentation with innovative fibres, combined with a rich historical savoir-faire, keeps the company at the forefront of modern innovation. This approach yields the exceptional variety of yarns that Vimar 1991 offers its clients. Creation and exclusivity are the cornerstones of their craftsmanship.

The Indian brand also reveals details of its accompanying designs at its booth to be presented during the design event in India early next month—"The Chanel-owned atelier of prestigious yarns creates its first collection of couture carpets. The yarns used are very noble and it's a one-of-a-kind collection that has been produced in recent times."

STIR, as a media partner, will feature the best of designers, studios, brands and special projects to watch out for at the inaugural edition of Design Mumbai taking place from November 6 - 9, 2024.

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