Jaipur Rugs' explorations of maximalism, tranquility and humour at Salone del Mobile

Jaipur Rugs, India's largest handmade rug manufacturer and a pioneer in artisan carpet-making, joins the week-long creative whirlwind of Milan Design Week 2025 with collaborations with esteemed designers. At Salone del Mobile.Milano this year, the brand showcases Jardins du Monde created with Paris-based designer Tatiana de Nicolay, the Gilded Age collection conceived with New York-based designer Peter D’Ascoli, alongside the debut of Playing with Tradition, an exclusive collaboration with Dutch designer Richard Hutten.

Jardins du Monde by Jaipur Rugs x Tatiana de Nicolay

On display in Salone Hall 03 EST, D 16, this collection of seven designs embodies the essence of botanical gardens around the world. Jardins du Monde captures the essence of global travel and nature's tranquillity, offering a peaceful sanctuary within the home. For Jardins du Monde, de Nicolay, an established product designer and independent creative consultant, drew inspiration from the renowned Albert Kahn gardens in Paris—a tranquil suburban sanctuary where visitors can immerse themselves in the beauty of nature.

Envisioning the collection as a series of unique, globally inspired landscapes, she crafted a series of designs that evoke the essence of distinct settings, from Japanese and English gardens to French gardens, forests, meadows, labyrinths, waterways and pagodas. This vision came to life through the skilled hands of Jaipur Rugs' artisans in Rajasthan, who wove each of the seven rugs with an enveloping quality that transports you to a different world.

Gilded Age collection by Jaipur Rugs x Peter D’Ascoli

Presented alongside Jardins du Monde during the design festival is the Gilded Age collection: an exquisite range of seven hand-knotted rug designs that reinterprets 19th-century maximalism through a contemporary lens, seamlessly blending historical grandeur with modern sophistication.

Drawing from a rich tapestry of creative influences, D’Ascoli's designs incorporate chintz florals, wild cat patterns, paisleys and neoclassical motifs, with each design available in multiple colourways. Inspired by the opulence of Hollywood Regency and the timeless charm of pre-war Parisian flea markets, Gilded Age embodies a confluence of artistic traditions. The outcome is a striking collection that seamlessly intertwines the heritage of Indian rug-making with D’Ascoli's globally inspired aesthetic.

Playing with Tradition by Jaipur Rugs x Richard Hutten

In collaboration with Hutten, the brand unveils Playing with Tradition, an exciting collection of large-scale carpets debuting at Jaipur Rugs' flagship store in Milan, Italy during Brera Design Week 2025. The nine-piece collection draws inspiration from the rich heritage of hand-knotted wool rugs, blending centuries-old traditions with contemporary design and a touch of humour. For Playing with Tradition, Hutten has reinterpreted the age-old craft of hand-knotted rugs with a modern twist. His designs feature innovative elements such as 3D textures, layered traditional motifs and playful confetti-inspired patterns.

Keep up with STIR’s coverage of Milan Design Week 2025, where we spotlight the most compelling exhibitions, presentations and installations from top studios, designers and brands. Dive into the highlights of Euroluce 2025 and explore all the design districts—Fuorisalone, 5Vie, Brera, Isola, Durini, and beyond—alongside the faceted programme of Salone del Mobile.Milano this year.