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Alchymia to launch historic Durini District studio
Alchymia at Salone del Mobile 2022
Image: Courtesy of Alchymia
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Alchymia to launch historic Durini District studio

Atelier Alchymia will host a material library alongside bespoke products by the Italian luxury brand.

by Ayushi Mathur
Published on : Jun 11, 2022

While the city of Milan is set to host the anticipated Milan Design Week 2022, this June, thousands of iconic brands, designers, architects and artists are preparing to showcase their inventions and installations. Luxury interior brand Alchymia is set to celebrate the launch of its opulent new atelier in the Durini Design District. Enclosing the word ‘decoration’ as its mission, Alchymia has always focused on adorning spaces with bespoke elements as part of its decorative design service. Atelier Alchymia will inaugurated their new flagship on the first floor of an exclusive historical building at number 7, via Durini.

The Italian design company, established by Lucio Doro, for over fifty years, has focused on intense research and experimentation to create highly compelling stories of art. The company understands the needs of the market, conceptualises the requirements and brings forth fantastical visions in design ranging from floral decorations to classic subjects, from abstract to eclectic proposals, and fusions in design alongside an entrancing touch of culture. The founding figures of Alchymia – the Doro family chose the prestigious location of the brand’s Milanese headquarter, as a reflection of its elegant identity and after its worldwide growth, Alchymia will now be setting foot in the Durini district, next to key players’ flagship stores.

Over the years, Alchymia has developed a design dialect that involves long research work and creative processes powered by artisanal wood craftsmanship. Their processes often involve different types of materials that have some historical reference attached to them alongside high quality and colours. At their new Milanese atelier, Alchymia will also be setting up their material library dedicated to a wide palette of colours with natural pigments, inlays, stones, resins and exclusive woodworks, all of which will be readily available for consultation and ideation. The interior design brand, along with the opening of its atelier, will also be showcasing its latest collections at the 60th edition of the Salone del Mobile at the Rho fair. Both locations will host the brand's iconic tailor-made luxury pieces in top-quality materials, accompanied by the new modular upholstered furniture and a collection for luxury living – a set of designs aimed at confidently entering the retail field due to its competitive price point. Alchymia will continue its international expansion in 2022 thanks to its retail partners in the United States.

Alchymia will be exhibiting its products at two locations including the Atelier Alchymia via Durini 7, Milano as well as the Salone del Mobile Hall 3 Stand E15-E19, Fiera Milano Rho.

STIR takes you on a Milanese sojourn! Experience Salone del Mobile and all the design districts - 5vie, Brera, Fuorisalone, Isola, Zona Tortona, and Durini - with us. STIR’s coverage of Milan Design Week 2022, Meanwhile in Milan showcases the best exhibits, moods, studios, events, and folks to look out for. We are also excited to announce our very own STIR press booth at Salone del Mobile - Hall 5/7 S.14, Fiera Milano RHO.

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