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Pietro Franceschini injects playfulness into Artyk's Hyderabad showroom
The new Artyk showroom in Hyderabad, India
Image: Nishika Goel, courtesy of Artyk
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Pietro Franceschini injects playfulness into Artyk's Hyderabad showroom

The newly opened showroom in Hyderabad, India, features a stellar lineup of brands and designers in the three-storey space, including Pietro Franceschini, Draga & Aurel and Lema.

by Pietro Franceschini
Published on : Mar 01, 2025

In the heart of Hyderabad's most premium neighbourhood, there has emerged a three-storey furniture gallery by the name of Artyk. Founded by the dynamic husband-wife duo, Avinash and Prachi Agarwal, Artyk opens its doors with a prestigious lineup of furniture brands from across the globe. Designed by one of India's most famed architectural firms, Aamir and Hameeda, Artyk wraps one in a feeling of luxury from the moment they step in.

Upon entering, you are met with one of Italy's finest heritage brands, Poltrona Frau, which occupies the entire ground floor. Each room is designed as a space in one's home and the Frau display ranges from its iconic leather armchairs and sofas to beds, tables, desks, lamp designs, bookcases and complementary furnishings. The essence of fine Italian craftsmanship seeps through every corner of the ground floor.

Going up to the first floor, the space is divided into two brands that juxtapose each other: LEMA Mobili from Italy and LOCO Design from India. LEMA, on the right, is known for its minimal design sensibilities and modular systems, while LOCO, on the left, prides itself in infusing Indian craftsmanship into its furniture design, bespoke wall features and home accessoriesFurnished with beautiful lighting fixtures from Davide Groppi and unique Pichhwai art pieces, this floor exudes the feeling of walking through an art gallery, one that was made especially for furniture lovers.

The second floor lands onto a designer furniture space, called Galleria Artyk. Italian designer Pietro Franceschini presents the sculptural coffee table Automa, a golden leaf table design Slice Me Up and a steel and brass bench Gold Arch in the curated setting. Product designs from Draga & Aurel and De Sede complete the space for the eclectic ones looking for something truly special for their abode. Adjoined by a terrace area, the second floor is also home to Gandiablasco, a luxury outdoor furniture brand from Spain that is rooted in a Mediterranean lifestyle.

Completing this ensemble is SCIC Italia, a premium kitchen manufacturer that uses unique materials and techniques to create richly textured kitchens, meticulously tailored to each client's individual needs.

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