Hansgrohe breathes life into dream bathrooms at ISH 2023

Pioneering bathroom design brand Hansgrohe thinks of the bathroom holistically and sustainably, and premieres with furniture design, sanitary ceramics, and mirrors, at ISH 2023. Staged by architect Peter Ippolito, the new product designs invite visitors to take a trip into their dream bathroom. Architect Peter Ippolito says, "My personal dream bathroom is a place of well-being, a place where nature and comfort enter into a symbiosis. The bathroom is moving further and further out of its supporting role in the home and finally assuming its main role. It is becoming the room that it can be. All bathroom concepts are characterised by a warm feel and sustainable materials. Clever features, customisation and personalisation make dream bathrooms seamless, interactive environments for every style and life situation."

Ceramics, faucets, showers, and accessories come together to create an unprecedented Hansgrohe bathroom experience. Together with design studio Ippolito, the brand develops holistic bathroom concepts and invites one to step in and immerse themselves. With his internationally renowned interdisciplinary office Ippolito Fleitz Group, Ippolito stages the Hansgrohe innovations designed by PHOENIX in three bathroom concepts.

"How can you easily achieve the ultimate dream bathroom? How can the bathroom be designed more innovatively, more individually and more sustainably? The conception of the dream bathrooms began with these questions. In this way, individual sanitary installations were transformed into simply and perfectly coordinated bathroom experiences that put people at the centre. The bathroom is experienced as a holistic, feel-good moment," says Marc André Palm, head of global brand marketing at Hansgrohe. 

A new look at everyday life

Epic family adventures, exciting world travels, or paradisiacal harmony—the inspiration for the innovative bathroom concepts could not be more different. At their core, however, they all share the ambition to preserve the most beautiful moments with water for future generations, without having to sacrifice comfort and design. Washbasins and toilets and the latest faucets, showers and accessories all come from a single source. The result is perfectly coordinated room concepts.