Serena Confalonieri presents Zdora at Edit Napoli 2022, an installation that anticipates the new kitchen, dining table and seating elements designed for Very Simple Kitchen and La Pietra Compattata.

Zdora is the dialectal word for “sfogline” in Emilia Romagna region: the ladies who make fresh pasta by rolling the dough by hand, and who hand down their recipes from generation to generation. The name Zdora refers to the geographical origin of the two companies, from Bologna and Sassuolo, and to the traditionality and conviviality typical of Romagna cuisine. The idea of this project comes from those evocative images: the sfogline making handmade pasta for a family Sunday lunch, consumed on a traditional checkered tablecloth. Zdora pattern, that covers the kitchen, tables and seatings tops, takes up the tablecloth’s one: it’s then updated and reinterpreted through Serena Confalonieri’s chromatic selection. The collection’s color palette perfectly matches with the color variations proposed by Very Simple Kitchen, whose idea of a simple, practical and colorful kitchen is shared by the designer.

The surfaces are made by La Pietra Compattata with its signature material composed by a selection of exclusively natural raw materials (porphyry, quartz and granite) recovered from processed stones, that are grounded into a mixture, and then compacted by pressing.

In the table design, tablecloth concept becomes particularly clear: the pattern continues over the edges on the short sides, falling vertically just like a fabric. In the kitchen, on the other hand, the surface continues upwards, creating a backsplash with the same material and the same decoration, and it gives the possibility to continue on the entire wall.

The setting designed by Serena Confalonieri for Edit is an absolute celebration of the Zdora pattern which, proposed in three different color palettes, also covers the vertical surfaces of the mise en scene, inviting the viewer to take part in a kaleidoscopic and colorful Sunday lunch.