Ichi Station
Masquespacio presents the latest project it designed in Milan for the sushi takeaway chain Ichi Station. Previously Ichi’s founder Yango Zhang developed already a few spaces for his sushi takeaway chain, although, with this new opening, he wanted to give major importance to the dine-in experience. The identity previously developed for Ichi’s spaces was inspired by travel and a station. Thus, hereby Masquespacio proposed to evolve that identity to a more conceptual one, maintaining its essence, but getting away from literal and traditional travel representations. For this, the Spanish design studio proposed travel to the futureMasquespacio presents the latest project designed in Milan for the sushi takeaway chain Ichi Station. Previously Ichi’s founder Yango Zhang developed already a few spaces for his sushi takeaway chain, although, with this new opening, he wanted to give major importance to the dine-in experience. The identity previously developed for Ichi’s spaces was inspired by travel and a station. Thus, hereby Masquespacio proposed to evolve that identity to a more conceptual one, maintaining its essence, but getting away from literal and traditional travel representations. For this, the Spanish design studio proposed travel to the future through light.
“With this more futuristic look we had the opportunity to represent the innovative sushi that is showcased on Ichi’s full of flavours and colours menu, developed by Yango, in collaboration with chef Haruo Ichikawa,” comments Masquespacio’s creative director Ana Hernández.
To be highlighted firstly is the fact that the project is located in a building from the beginning of the past century in a historical street in Milan. The previous design intervention seemed to represent arches and vaults, very adapted to the style of the time the building was constructed, although the decision was taken to break with those traditional elements, converting the space into a contemporary concept and our capsule to travel into time.
Thus, Ichi is inspired by the 90s and represents a journey through light that transports you to know its different and eclectic flavours, while dining in a spaceship of the future.
As in all of Masquespacio’s projects, a personal language was created to generate a personalized identity with custom-made furniture. A detail to be highlighted here are the glass tables with lighting inside that help customers to have a unique dining experience.
Concerning the material selection, the idea was to use simple and pure materials like glass and micro cement to create homogeneous surfaces that remind us of the spaceship that is aiming to be presented.
The most standing out element is although visible at the second part of the restaurant, where the ceiling has been lowered to the maximum possible level and where a half sphere makes you enter a tunnel to the future in which you can see a live performance of Ichi’s sushi chefs.
Last to be highlighted is the use of an indirectly led lighting system with RGB colours that could transform the atmosphere depending on the time of the day. through light.
“With this more futuristic look we had the opportunity to represent the innovative sushi that is showcased on Ichi’s full of flavours and colours menu, developed by Yango, in collaboration with chef Haruo Ichikawa,” comments Masquespacio’s creative director Ana Hernández.
To be highlighted firstly is the fact that the project is located in a building from the beginning of the past century in a historical street in Milan. The previous design intervention seemed to represent arches and vaults, very adapted to the style of the time the building was constructed, although the decision was taken to break with those traditional elements, converting the space into a contemporary concept and our capsule to travel into time.
Thus, Ichi is inspired by the 90s and represents a journey through light that transports you to know its different and eclectic flavours, while dining in a spaceship of the future.
As in all of Masquespacio’s projects, a personal language was created to generate a personalized identity with custom-made furniture. A detail to be highlighted here are the glass tables with lighting inside that help customers to have a unique dining experience.
Concerning the material selection, the idea was to use simple and pure materials like glass and micro cement to create homogeneous surfaces that remind us of the spaceship that is aiming to be presented.
The most standing out element is although visible at the second part of the restaurant, where the ceiling has been lowered to the maximum possible level and where a half sphere makes you enter a tunnel to the future in which you can see a live performance of Ichi’s sushi chefs.
Last to be highlighted is the use of an indirectly led lighting system with RGB colours that could transform the atmosphere depending on the time of the day.
Masquespacio presents the latest project it designed in Milan for the sushi takeaway chain Ichi Station. Previously Ichi’s founder Yango Zhang developed already a few spaces for his sushi takeaway chain, although, with this new opening, he wanted to give major importance to the dine-in experience. The identity previously developed for Ichi’s spaces was inspired by travel and a station. Thus, hereby Masquespacio proposed to evolve that identity to a more conceptual one, maintaining its essence, but getting away from literal and traditional travel representations. For this, the Spanish design studio proposed travel to the futureMasquespacio presents the latest project designed in Milan for the sushi takeaway chain Ichi Station. Previously Ichi’s founder Yango Zhang developed already a few spaces for his sushi takeaway chain, although, with this new opening, he wanted to give major importance to the dine-in experience. The identity previously developed for Ichi’s spaces was inspired by travel and a station. Thus, hereby Masquespacio proposed to evolve that identity to a more conceptual one, maintaining its essence, but getting away from literal and traditional travel representations. For this, the Spanish design studio proposed travel to the future through light.
“With this more futuristic look we had the opportunity to represent the innovative sushi that is showcased on Ichi’s full of flavours and colours menu, developed by Yango, in collaboration with chef Haruo Ichikawa,” comments Masquespacio’s creative director Ana Hernández.
To be highlighted firstly is the fact that the project is located in a building from the beginning of the past century in a historical street in Milan. The previous design intervention seemed to represent arches and vaults, very adapted to the style of the time the building was constructed, although the decision was taken to break with those traditional elements, converting the space into a contemporary concept and our capsule to travel into time.
Thus, Ichi is inspired by the 90s and represents a journey through light that transports you to know its different and eclectic flavours, while dining in a spaceship of the future.
As in all of Masquespacio’s projects, a personal language was created to generate a personalized identity with custom-made furniture. A detail to be highlighted here are the glass tables with lighting inside that help customers to have a unique dining experience.
Concerning the material selection, the idea was to use simple and pure materials like glass and micro cement to create homogeneous surfaces that remind us of the spaceship that is aiming to be presented.
The most standing out element is although visible at the second part of the restaurant, where the ceiling has been lowered to the maximum possible level and where a half sphere makes you enter a tunnel to the future in which you can see a live performance of Ichi’s sushi chefs.
Last to be highlighted is the use of an indirectly led lighting system with RGB colours that could transform the atmosphere depending on the time of the day. through light.
“With this more futuristic look we had the opportunity to represent the innovative sushi that is showcased on Ichi’s full of flavours and colours menu, developed by Yango, in collaboration with chef Haruo Ichikawa,” comments Masquespacio’s creative director Ana Hernández.
To be highlighted firstly is the fact that the project is located in a building from the beginning of the past century in a historical street in Milan. The previous design intervention seemed to represent arches and vaults, very adapted to the style of the time the building was constructed, although the decision was taken to break with those traditional elements, converting the space into a contemporary concept and our capsule to travel into time.
Thus, Ichi is inspired by the 90s and represents a journey through light that transports you to know its different and eclectic flavours, while dining in a spaceship of the future.
As in all of Masquespacio’s projects, a personal language was created to generate a personalized identity with custom-made furniture. A detail to be highlighted here are the glass tables with lighting inside that help customers to have a unique dining experience.
Concerning the material selection, the idea was to use simple and pure materials like glass and micro cement to create homogeneous surfaces that remind us of the spaceship that is aiming to be presented.
The most standing out element is although visible at the second part of the restaurant, where the ceiling has been lowered to the maximum possible level and where a half sphere makes you enter a tunnel to the future in which you can see a live performance of Ichi’s sushi chefs.
Last to be highlighted is the use of an indirectly led lighting system with RGB colours that could transform the atmosphere depending on the time of the day.