Technology takes centrestage at Florim exhibit at Cersaie

From 27 September to 1 October Florim presents the new proposals for the world of architecture and design in both real and digital dimensions at Cersaie. The event cancels any distance and constraint ensuring a unique experience for those who can visit the fair and the company headquarters in person, but also for all those who will not be able to reach it. Florim's Cersaie 2021 is "UNCONFINED".

In the Gallery of Fiorano and bologna Fiere the company offers Florim Arena which sees the protagonists of the large Florim Magnum Oversize slabs. The 'Arena' is an amphitheatre that holds the visitor in the centre, surrounded by ceramic products. At the heart of the set-up, technology allows you to view the slabs within a virtual space that explores all the possible uses: from indoor to outdoor, from the floor to the furniture. In this place of symbiosis between real and digital, man chooses the room, the collection and the finishes, customising the design of his environment.

This year at, the Italian surface brand is showcasing a mix of new collections, offerings and projects such as EARTHTECH, Match-Up, Atmosphères de Rex, Les Origines de Rex, Rêves de Rex along with projects - There are also new proposals recently presented at the Fuorisalone – the preview of "Sensi Pigmenti", a chromatic project that completes the "Sensi of Casa dolce casa" series by Matteo Thun & Partners, and the "Hotel Chimera" capsule collection designed by Elena Salmistraro in collaboration with CEDIT.

EARTHTECH

Porcelain Stoneware

EARTHTECH is the new Florim collection that tells a primordial story projected towards a responsible future.A technical product with a material design that recalls its multiple essences in the name: “earth” (earth) as a timeless material and as a planet to be respected and protected, and “tech” (technique) as innovation and as a synonym for high performance.

Match-Up

Porcelain Stoneware

Florim gives free rein to the imagination with Match-Up , the new collection that decorates the space with simplicity and freshness thanks to an original material combination . Effect cement and effect grit meet in a versatile game of contrasts that breaks the balance of minimalist environments with a charge of energy. The collection combines an urban and industrial aesthetic concrete effect with an effect grit that blends together tone-on-tone material elements of irregular shapes and variable sizes.

Atmosphères de Rex

Porcelain Stoneware

Atmosphères de Rex reinterprets the simple and informal luxury of Pierre Bleue, a sedimentary stone originally from Belgium whose surface - delicately heterogeneous - and the subtle shades of color date back to a very distant past. Small fossilized marine organisms and residues spontaneously incorporate within these rocks, creating a varied aesthetic effect.

'Sensi of Casa dolce casa' Designed by Matteo Thun

The collaboration between Florim and the Matteo Thun& Partners architecture and design firm, two internationally renowned Italian companies, has produced a project that unites the harmony of nature with the power of innovation to furnish living spaces that communicate a sense of comfort and balance. 'Sensi' expresses the perfect combination between the creative design of the Casa dolce casa – Casamood brand and the interdisciplinary approach of Matteo Thun’ design style. The collection is made of natural raw materials and holds up to 42% of recycled materials.

Find their showcase at Cersaie 2021 : From September 27 to October 1 at:

Hall 36 Stand A42-B47