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The renowned Superstudio of Milan has two separate shows on the occasion of Milan Design Week 2021 in two different locations. The first one: R/EVOLUTION, a new exhibition format based on many curatorial exhibitions on current topics and two spectacular interactive pavilions at Superstudio Più. The second one: DESIGN BEYOND DESIGN, it’s an event including five inauguration days in the new Superstudio Maxi exhibition centre with many multidisciplinary activities, from photo exhibitions to design, talks, videos, performance, charity sale of love objects. Two great sculptures tell the sense of our events. “Marta e l’elefante”, the work of Stefano Bombardieri symbolising the effort of recovery, is located at Superstudio Più. “Divine”, the work of Flavio Lucchini, brings a message of art, design, fashion, beauty, located at Superstudio Maxi. After the stop that blocked the Milan Design Week in April 2020 and 2021, the city and all its activities will restart in September with renewed enthusiasm.
Superdesign Show 2021 September - Special Edition will take place at the well-known Superstudio Più in via Tortona 27: a great hub and a mouthpiece of innovation and creativity for two decades. The new concept introduces a rethought path open to the new design that welcomes all the instances of concreteness, innovation, lightness, sustainability, inclusiveness, interconnection arising in the year after the pandemic. 12 curatorial exhibitions deal with current topics such as the icons of the new millennium, female creativity, the house guided by artificial intelligence, new production techniques, living and working open-air and others. Superdesign Show 2021 September – Extension, with Design Beyond Design, composite multimedia and multicultural event where design will be seen in its different communicative expressions (art, video, photography, performance, architecture, publishing, workshop...) is instead the occasion to discover the just finished venue Superstudio Maxi in via Moncucco, a large, elegant, technological, sustainable exhibition space that fits into the greenery of the Barona district, an area that is increasingly renewing and that is also the scenery of urban regeneration projects, signed by the major studios of architecture.
R/EVOLUTION
The new Superstudio’s event at Superstudio Più proposes a true r/evolution of the usual format made by great theatrical installations and it is becoming closer to an art exhibition, rather than a fair. They will use the rigour, the harmony and the same museum-like care that has always characterised Superdesign Show, and present a series of collective and individual thematic areas, each of them with one independent and competent curator. Areas about the best of Italian and international production, the trends of living today at home and outside, with a focus on female creativity, young people and icons of the beginning of the third millennium. Prestigious brands, famous architects, successful designers and young talents for a special and unique event.
DESIGN BEYOND DESIGN
The project that allows a ‘design fair’ in real motion in the immense hall of via Moncucco among video workstations, art installations, scouting of unpublished products, performers that surprisingly animate and draw the space, workshops, short- films, contests, video visits of the most important architecture studios in the world led by an Italian, photo exhibitions, streaming meetings with the outsiders of the project, contemporary food, thoughts of great architects and gestures of love such as the sale of objects with charity purposes and the presentation of the next project of the non-profit association Itaca, dedicated to young people.
What do you think?