Potocco, an Italian brand specialising in crafting indoor and outdoor furniture, focusing on artisan culture as a corporate asset, marked its first presence at the Maison&Objet Fair in Paris during the Paris Design Week, which was held from January 19 to 23, 2023. With this showcase, the furniture brand intended to consolidate its presence in the French market as the Maison&Objet fair presents a convivial space—dedicated to sparking business opportunities and striking interesting conversations in the realms of decor, design, and lifestyle—for lifestyle professionals.
The project, which debuted at the design fair, narrated the dual indoor and outdoor soul of Potocco, in conjunction with its impeccable century-old manufacturing expertise and was designed by Chiara Andreatti, the art director at Potocco. Inspired by delicate Mediterranean settings, the set-up was a physical manifestation of Potocco’s new vision for contemporary living and was designed with the intention to enjoy domestic spaces, by rediscovering a slowed-down, intimate and personal temporal dimension. The space at the design event was permeated by almost impalpable curtains, in a sophisticated peek-a-boo game bringing the two faces of the brand together, in a dialogue, highlighting an identity style that is recognisable in their interior and exterior collections.
The furniture design exhibited—a selection that ranges from bestsellers to recent collections, signed by Italian designers as well as international designers—at the stand, was the protagonist of the space, highlighted in a natural, light, and gentle space. ‘The living area’ being showcased was characterised by transparent colours with darker shades; with an element of detachment, represented by the brick-coloured finish chosen for the soft and enveloping lines of the sofa design and armchair design from the ‘Yoisho’ collection designed by Bernhardt&Vella. The free-standing ‘Arial’ bookcase by Gabriele and Oscar Buratti formed a little nest behind the sofa and armchair, channelling a pleasant contrast, that was characterised by pure and essential lines.
Enriching the setting of the indoor area, the chair design from the ‘Velis and Hiru’ collections—created by Mario Ferrarini Studio—highlighted the company's masterful ability to select and work with wood as a living material. The ‘Bon’ table design by Alexander Lorenz, the ‘Terrazzo’ writing desk by Nicola Bonriposi and the ‘Spring’ coffee table designed by Bernhardt & Vella further completed the setting, giving it a sense of volume and verticality.
The passage to ‘The outdoor collection’ area was marked by a change of surfaces, transitioning into rough flooring, recalling the tactility and nuance of Mediterranean architecture. The furnishings, surrounded by luxuriant plants, maintained the aesthetic thread of the outdoor collections while maintaining and reflecting on the use of accurate craftsmanship and the selection of superior-quality materials.
In this area, the generous proportions of the ‘Sophie’ table designed by Chiara Andreatti lent the space a sense of simple conviviality, with its octagonal hand-weaved rope base, on which a light grey natural stone top rests, evoking a bucolic atmosphere. The ‘Hishi’ coffee table, also designed by Chiara Andreatti, together with the ‘Cutbergère’ by Stephan Veit and the ‘Keel Light’ seating collection by M+V rounded the outdoor setting.
With its first ever participation at the Maison&Objet, Potocco brought to the design festival a product design concept that represented its living vision by creating emotional links to places and objects around us; presenting a way of living that is luxurious, artisanal and sustainable while being in tune with its surroundings.
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