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Italian Meta Luxury brand Visionnaire introduces its Volare Collection
Bomber sofa by Visionnaire at Fuorisalone 2023
Image: Courtesy of Visionnaire

Italian Meta Luxury brand Visionnaire introduces its Volare Collection

The Italian meta luxury brand contrives its new Volare collection in collaboration with Alessandro La Spada, Steve Leung, Mauro Lipparini, Draga & Aurel and Studiopepe. 

by Anushka Sharma
Published on : May 10, 2023

In Japanese, a word exists—yūgen—that expresses the deep, mysterious sense of beauty of the universe. Yūgen consists of finding our place in the world and feeling completely part of the space in which we live, identifying with it. It is container and content at the same time, and its magic implies that space is never fixed but always open to what it could become. Yūgen reminds us that we can live in harmony with the beauty that surrounds us, the space of our home. A home that, for Italian brand Visionnaire, continues to take on the meaning of a place of happiness, a theatre of everyday beauty, a sanctuary for our personal rituals.

The Italian luxury brand introduced its magnificent Volare collection at the recently concluded Salon Del Mobile 2023 held in Milan, Italy. Volare is the new residential concept of Visionnaire, created to narrate a true philosophy of living and a sartorial approach to the production of unique objects. The brand unveils a stellar collection in collaboration with some of the world's most seminal designers that include Alessandro La Spada, Steve Leung, Mauro Lipparini, Draga & Aurel, Studiopepe, m2atelier and Gupica. At Milan Design Week 2023, Visionnaire unveiled furniture designs, lighting designs and artworks apt for luxurious living, dining, bedroom and outdoor settings. Volare showcases the brand’s unique design language, sophisticated products, attention to detail and Made in Italy craftsmanship.

The mythical house-temple opens the doors to the world of the Orient and its fascinating philosophical aspects. The places of the home are not simply defined by architectural functions, but organised on the basis of our emotions. Which spaces are set aside for family living and for entertaining guests? And which, on the other hand, are deeply linked to an individual dimension, establishing the most authentic and intimate perimeter of our life?

The kitchen area is one of the zones of hospitality, Villa D’Este, designed by Lipparini, is a tribute to the collective dimension of living, not only within a personal family context but also in relation to the outside world, as a gesture of contamination and transformation in the space that symbolises metamorphosis. Everyday life is enhanced by elegance in a technological area of the home, owing to the choice of refined materials like Stone Oak and undulated Calacatta Antique marble with its multiple veins.

The new Duncan hideaway kitchen designed by Alessandro La Spada is like a treasure chest: the sliding panel, a surface in brass tiles is arranged to form an elaborate geometric pattern, like a frieze and a precious ‘skin’ containing the kitchen. With a simple gesture of the hand or automated control, the panel shifts and vanishes into lateral compartments, leaving the kitchen block completely visible. Here too, nature is the inspiration for a new design, with a textural effect of tree bark on the brass surface, creating a unique effect perceptible from a distance or up close. In the Cameron table, designed by La Spada, the protagonist is the sculptural base. Obtained by juxtaposing two symmetrical blocks of marble, the table design balances the fullness of stone with open spaces, underscored by the curved subtraction of material and a gleaming metal surface.

Shifting into a more intimate area of the home for shared family life, we arrive where nature, function and image exist in unison, in keeping with the poetics of acclaimed architect, interior designer and product designer Steve Leung. The Nature’s Jewel Box collection pays homage to the regenerating force of nature in relation to the radical changes taking place in the world, exploring beauty from an unexpected perspective: that of the fascinating resilience of trees.

The Bomber sofa has been conceived for family living, conveying contemporary, sophisticated research on curved forms. An enveloping sofa with soft and tubular volumes, to encourage relaxation, with references to the world of fashion and its soft quilted creations. The back, composed of various tapered and overlaid parts, as in the quilted structure of a down jacket, wraps and accommodates the seat. The home theatre is an important gathering place: a space formulated for entertainment, relaxation, and socialising. The new Brubeck upholstered model, with an external shell in briar and a typical quilted rhomboid motif for the cushions, takes its cue from the futuristic and experimental world of automobiles.

The final level of the residence is the night zone, with intimate, private spaces in which family life gives way to an individual dimension of body and mind. Enjoyment of life in the home, in fact, means lavishing care on both the mind and the body: this year’s new development from this standpoint is the fitness collection created by La Spada. An area of the home entirely set aside for personal care, the space of well-being is bordered by glass partitions and contains equipment for fitness in the home: a Pilates ball, a punching bag, a training bench and a mat holder for freestyle workouts. The space offers a complete fitness centre, organised in great detail by Effe - Perfect Wellness, with a sauna and a steam bath. A corner for relaxation, harmony and personal care, produced by a leader in the field of ideal spas.

The spaces of the home become increasingly intimate and the colours more enveloping. In the bedroom area, cool colours reign, like the ai blue, which in the Japanese tradition represents imminent ripening, youth, and freshness. The Aubade bed, designed by La Spada, is like a horizontal setting of full and empty volumes, set into perspective by backdrops in backlit marble, and the Leonardo bed with its headboard upholstered in a grosgrain motif that frames the sommier, separated by the Genesis wardrobe—designed by La Conca—defining the two spaces while allowing them to communicate.

Studiopepe has created a new chair design in continuity with the Blanche mirrors and the Parade lamps, conceived as a tribute to the senses, as tools of knowledge of the world, and sensuality, as a manifestation of a particular sensibility and taste, also in aesthetic terms. The Shibari chair highlights the importance of symbols as a powerful medium of expression. The knot joins, connects, and comes together in harmonious progress. The chair’s knot is soft, connecting without constraint, and when extended horizontally it links back to the symbol of infinity: what could be a better way to depict everlasting love? The knot generates a union between all living beings and the earth. Connecting together with a knot also means cooperating, combining vital energies to create something in unison.

Volare is not just the development of a new collection of product designs, but also a design manifesto of the contemporary home, based on centrifugal thinking that starts with the content to formulate the container, moving from the individual to the space. In short, designing a dream home means knowing the innermost essence of its inhabitants.

STIR’s coverage of Milan Design Week 2023 showcases the best exhibitions, studios, designers, installations, brands, and special projects to look out for. Explore Euroluce 2023 and all the design districts—5Vie Art and Design, Brera Design District, Fuorisalone, Isola Design District, Tortona District, and Milano Design District—with us.

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