'HELLO' by SVOYA Studio is a symphony of comfort and creativity in furniture design

Thoughtfully crafted pieces, in addition to their functional uses, add value to a space's interior design and visual atmosphere. By integrating creativity, innovation and ergonomic principles, designers can create furniture designs that resonate on a deeper level, fostering a sense of well-being and inspiration. “We believe furniture should do more than fill a space, it should inspire and uplift,” shares Kateryna Sokolova, art director of NOOM. Ukraine-based design studio NOOM recently launched HELLO, a furniture collection in collaboration with Ukrainian designer Denys Sokolov of SVOYA Studio. HELLO seeks to transform the way individuals view and engage with furniture, each piece is more than just an object; rather, it's an invitation to embrace creativity, expressiveness and a personal relationship with the product design, which turns spaces into colourful reflections of individuals who inhabit it.

The name HELLO was conceived during the creation process when the furniture designer felt that the almost-finished chair seemed to greet him with a friendly wink. This moment of inspiration made it clear to him that HELLO perfectly captured the collection's essence of being playful, friendly, charismatic, and inviting. The collection comprises chair designs, sofa designs and coffee tables. The organic, rounded shapes of the HELLO Chair and Sofa create a playful vibe and impart modern flair. Boasting deep, plush seats and backrests that ensure a comfortable and supportive experience, these pieces are expertly crafted to provide exceptional comfort and support. The HELLO Coffee Table is available in three sizes and crafted in various ashwood finishes—Black stained, Brown stained and Natural; it accompanies the seating collection by creating a unified and balanced look by reflecting the collection's rounded design concept.

Crafted with meticulous attention to detail and premium quality materials, the HELLO collection exemplifies the perfect balance between statement design and everyday comfort. Over the course of nearly a year, the product designers behind HELLO have claimed to have committed themselves to refining every aspect of the collection to ensure that each piece achieved ideal proportions and unparalleled comfort. The collection offers an extensive array of customisation choices in recognition of the individuality of each interior space. With these customisation choices, each HELLO piece can fit specific requirements and tastes, making each unique. The HELLO line has the adaptability to meet a variety of aesthetic and functional needs, whether a person is looking for a conversation starter in their space or a minimalistic add-on.