One of the world’s leading design events, the London Design Festival, is set to return, this time with a celebration of its 20th anniversary from September 17 to September 25, 2022. This milestone marks the festival’s significant role in reinforcing London's position in the UK and in the global design, business, culture and tourism scene. For Denmark-based interior design brand Fritz Hansen, London Design Festival 2022 fortuitously overlaps with its 150th Anniversary celebration. The brand is set to transform its London showroom into an exhibition space with an installation centred around the brand's past and present hospitality design. Fritz Hansen will simulate a room in the SAS Royal Hotel, Suite 606, preserved with original furnishings and layout since the 1960s.
The room will be replicated in the new London exhibition space and will feature the iconic chairs designed by Arne Jacobsen in the original fabrics, curtains, finishes, and accessories.
Many of the brand's popular chairs were originally developed for the SAS Royal Hotel in Copenhagen, including Egg, Swan, and Drop. The hotel, designed by architect and designer Arne Jacobsen, was the first to be envisioned by a sole designer in its entirety–exterior, interior schemes, furniture design and accessories.
The installation will be displayed alongside the brand's new Autumn pieces, including the reworked edition of Arne Jacobsen’s FH3605 desk, Oneline light by Kasper Kjeldgaard, new editions of the KAISER idell lamp, and Happy Hook by Jaime Hayon. The 150th Anniversary Collection will also take the stage with specially curated editions of seminal chair designs like the Egg, the Swan, Series 7, Lily and PK61 donned in exclusive new materials. The never-before-produced PK60 table design by Poul Kjrholm and the matching PK0A chair will also be unveiled.
In keeping with the theme, a discussion on ‘The Future of Hospitality’ will take place with trends agency Stylus, exploring the crossroads of hotel and workspace and how hospitality design has developed apropos of human needs and furniture design. Stylus’s approach embodies curiosity for what’s next, with experts from over 20 sectors including product design, colour and materials, beauty and technology. Fritz Hansen’s Head of Design Marie-Louise Höestbo, and one of London’s leading hospitality design studios, Dexter Moren, will also join this discourse elucidating the most influential emerging trends impacting consumers across the globe.
Founded in Denmark in 1872, Fritz Hansen emerged as a pioneer in furniture design, lighting design, accessory design, and their production. The brand has also constantly collaborated with visionary artists, designers, and architects from around the world, like Arne Jacobsen, Cecilie Manz, Hans J. Wegner, and Piero Lissoni among others. As the London showroom shapeshifts into an exhibition space for the awaited design fair, Fritz Hansen is set to open its doors to present a milieu highlighting its signature design, quality, and craftsmanship and the limitless possibilities that ensue.
Everything you need to know about London Design Festival 2022. Celebrating its 20th year, the festival takes over the city of London with installations, exhibitions, and talks from major design districts such as Brompton, Shoreditch Design Triangle, Greenwich Peninsula, Design London, Clerkenwell Design Trail, Park Royal, Mayfair, Bankside, King's Cross, William Morris Line, and Islington.