Elena Salmistraro x Natuzzi: Posidonia collection

Natuzzi Italia presents the preview of their new 2021/2022 collection. Also this year, the new collection comes to life within the Circle of Harmony, a physical and virtual meeting place, inclusive space for participation and comparison between different design interpretations of the brand's DNA.

In a world undergoing a process of total evolution, Pasquale Junior Natuzzi, the brand’s Chief Creative Officer, invited eight designers to translate new furnishing needs to redefine objects and functions in view of the new challenges of everyday life. “We are all living with a feeling of constant change and transition towards something, a destination that appears blurred,” explains Pasquale Junior Natuzzi. “The ability to embrace evolution and change and to be enriched by this evolution is an inherent instinct in Mediterranean culture, an inexhaustible source of inspiration for our collections. It is precisely from this perspective that we have started this new journey, involving new designers to rethink the way we experience our homes, starting from contemporary living needs and enhancing them through the brand’s innovative design vision.”

For the Italian brand, Milan-based product designer and artist Elena Salmistraro creates Posidonia - a collection full of stories, sensations and visions, which, from its very name, proclaims its bond with the sea. “My work draws on graphic elements, which are broken down, reworked and reformed to create original, conscious, expressive objects,” explains Elena Salmistraro. The collection’s common thread lies in the playful aesthetics of the Mediterranean Sea that frames Puglia: the seabed becomes the canvas that inspires the colours, the shades recall the reflections and shadows of water and waves, while the shapes poetically reinterpret common and recognisable elements of underwater life – corals, sponges, shells – resulting in unique and unexpected configurations. Graphic elements are broken down, reworked and reformed to create original, conscious, expressive objects. “The seabed has become the canvas that inspires the colours; corals, sponges, seaweed and shells have become the elements for investigating form and for discovering that first type of coral reef in the Mediterranean was discovered in Puglia,” she shares.

This poetic vision is interwoven with functional thinking that stems from Natuzzi Italia’s desire to always combine aesthetics with function, especially with regard to new requirements for multifunctional spaces, which are the future challenge for the interior design world.