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D Studio Milano: the new design address in the capital of design
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D Studio Milano: the new design address in the capital of design

The newly launched store brings together all the brands of the Design Holding group

by Nitija Immanuel
Published on : Sep 09, 2021

To coincide with Fuorisalone 2021, D Studio is opening a new space in Milan where Design Holding's iconic brands such as Flos, B&B Italia, Maxalto, Azucena, Arclinea and Louis Poulsen can all interact under one roof. Their innovative setting fuses retail and project planning to provide a space where professionals, clients and lovers of design can try out the very best of Italian and Scandinavian invention. This includes the peerless icons of B&B Italia, the sophistication of Maxalto, the timeless classics of Azucena, the Avant-guard kitchens of Arclinea, the experimental and innovative creations of Flos and Louis Poulsen's iconic Scandinavian designer lamps that are designed to shape light.

Origin

D Studio in Milan is the brainchild of Massimiliano Locatelli and Piero Lissoni, both key players in international architecture and design. Locatelli Partners architectural project has repurposed the space, revealing previously hidden features. Today, the space redesign combines light and transparency to highlight the relationship between internal and external spaces. Lissoni & Partners is responsible for the installation - setting the scene for a dialogue between design giants and the latest creations, offering a glimpse of future collections. 

The architectural lighting of all the D Studio spaces is the work of Flos and special attention has been given to the intersection between artificial and natural light as integral parts of a whole.  

 From Copenhagen to Milan, New York and beyond

You heard it first-  D Studio will be launched on Madison Avenue in New York later this year, offering a unique contract-customer specialised space designed to meet the requirements and habits of the American market.

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