Event Details

Let’s begin with a reflection. Twenty-five years after its inception at Superstudio Più on Via Tortona, the event that has grown into today’s widespread Milano Design Week across the city’s districts has undergone a remarkable transformation. What was once a commercial gathering exclusively for architects, designers, creatives, buyers, sellers, manufacturers, real estate developers, and other industry professionals has evolved into a grand, popular festival. Now, in addition to industry experts, it attracts a diverse audience of enthusiasts, explorers, students, curious visitors, and even entire families.
Happiness. That’s the key word—a word that encapsulates hope and beauty. In these dark and uncertain times—post-Covid, amid wars, economic crises, geopolitical shifts, and unpredictable trade tariffs—happiness is something everyone needs, even just a little, at least in their homes, in the spaces they live in, in their everyday gestures. Happiness—embedded in products, evident in installations—is the challenge posed to those wishing to participate in this year’s edition of the Superdesign Show at Superstudio Più on Via Tortona, a historic venue that, once again, sets trends—or at the very least, reflects collective desires. 
With over 70 designers from 10 nations, the participation of 3 continents, and the presentation of more than 20 projects, this year’s international, collective event reaffirms itself as a must-attend occasion for anyone looking to explore the latest trends and future visions of design. This edition is introduced by Francesco Morace, sociologist, essayist, and founder of Future Concept Lab, who will share insights on Happiness.
2000/2025: HAPPY BIRTHDAY SUPERSTUDIO PIÙ
Twenty-five years ago, under the direction of Flavio Lucchini and Gisella Borioli, Superstudio Più opened its doors at Via Tortona 27, introducing a new concept of an exhibition district—one infused with cultural, emotional, interactive, immaterial, and surprising experiences. Borioli, with the support of Giulio Cappellini, was the visionary behind this concept. The biggest names in Made in Italy and top international designers took center stage.
Today, those names return with the exhibition “Unforgettable – 25 Years of Design at Superstudio,” not as a déjà vu, but as a tribute to the art of craftsmanship, the belief in beauty, and design’s social responsibility. With the same curators and many of the original participants, this history—also documented in the book Design Super Show, published by Superstudio—comes back to life. 
Among the participants: Acerbis, Alcantara, Alessi, Boffi, Cappellini, Cassina, Ceramica Flaminia, De Padova, HENRYTIMI, Icone Luce, MDF Italia, Moroso, Living Divani, Poliform, Poltrona Frau, Technogym, Trussardi Casa, Zanotta. 
AN ORCHESTRA OF VOICES: THE COLLECTIVE EXHIBITIONS
Hong Kong Interior Design Association (HKIDA) – "Urban Reflection”:
Department of International Trade Promotion (DITP) & Thailand Creative Culture Agency (THACCA) – "Slow Hand Design Thailand 2025" and "FRONT 100":
Materially – "The Scale of Commitment" 
A MOSAIC OF HAPPY PROJECTS
Acmé – “Ode to everyday things”
German National Tourist Board – "Cultureland Germany: a Design Journey”
FLYING FLEA BY MATTIA BIAGI – "Motototem"
GPJ Japan / Yutaka / ONEFABRICA – "Happiness One-fab objects f(x)=?"
Habits – "Light Bites"
Letright – "Ombra Smart Pergola"
Niklas Jacob – "Funnyture"
And more 
BEYOND THE BOUNDARIES OF ART
At Superdesign Show, design and art intertwine in a continuous dialogue. This deep-rooted vocation has been part of Superstudio Più since its foundation, establishing it as a key hub for fashion, art, design, and creativity—a place where ideas take shape and cross-pollinate.
HUB161 - “Voluptas”
THE LAB - “Facades – Order in Chaos”
THE FLA MUSEUM - "Dialogues Between Fashion, Design, and Architecture”
Exhibitors
ACMÉ, ADJ STYLE, CODE STUDIO, DANIELE CIMA, FLYING FLEA BY MATTIA BIAGI, FORUM8, GEBERIT, GERMAN NATIONAL TOURIST BOARD, GPJ JAPAN/YUTAKA/ONEFABRICA, GRUPPO SOGIMI, HABITS, HONG KONG INTERIOR DESIGN ASSOCIATION (HKIDA), HSIAN HAN HSU & CAPPELLINI, HUB161, ISTITUTO MARANGONI MILANO DESIGN, KALD GMBH, LAPILLI E FOODDESIGNSTORIES, LETRIGHT, LEXUS, MAO SAGAO, MATERIALLY, MICHELE POMPILIO, NIKLAS JACOB, NIKOLAUS BAGNARA SPA, PLANABACUS, SLIDE, SLOW HAND DESIGN THAILAND 2025 & FRONT 100 and WOHL HUTTE