Event Details

Porta Venezia Design District, L'ALTRO district, presents at Milan Design Week 2024, the concept Everythink is design. Reflecting the inclusivity and diversity, intrinsic characteristics of the neighborhood, with Everythink is design, the district intends to include many different areas within the concept of design, understood in the wide sense of conception and design.
The concept is inspired by Paul Rand, a graphic design legend who has changed the opinion of visual communication. For Rand design is the method that allows the union between form and content and just like art, has multiple and infinite definitions.
In the 2024 edition of L'Altro District, there is a strong focus on new trends and emerging designers, young talents who are not afraid to dare and want to open their eyes to new experiments that turn to the future and the protection of the environment. Porta Venezia Design District is a vibrant district that has made its desire for aggregation a push towards a new approach that sees in design a possible dialogue between citizens, designers, historical architecture and social and environmental evolutions aimed at enhancing the territory.
THE MULTIPLE DEFINITIONS OF DESIGN AND COMPANIES
Porta Venezia Design District offers an inclusive and contemporary vision of design and proposes projects that range between different areas united by elements, technologies, materials and the same thought that leads to their definition: Everythink is design.
Innovation, training courses and young designers: the realities that will make the young protagonists will be different, starting with RAFFLES MILANO, the Milan headquarters of the International Design Institute that, together with its students signs the visual identity of the district and presents Design x Everythink a schedule of exhibitions and activities that interpret the changes in design.
OUTPUMP: independent Italian media point of reference for the new generations – signs, in collaboration with the district, the installation 
WALLCOME: the initiative aimed at the main graphic design institutes of the city, that will ask new promises to create a series of posters expressing the theme EverythinK is design with particular attention to current events and upcycling.