Event Details

«To the scientific progress, fruit of the intelligence that explains everything and of the elegance that saves everything (defusing the fuses and smiling at the future). We prefer a radiant papery horizon crossed by the rainbow» - Archizoom Associati – in Domus 455 / October 1965
The ninth edition of the 5VIE Design Week will take place under a bold title: Prototyping Utopias. A map of the world that does not contemplate utopia is not even worthy of a glance, wrote Oscar Wilde. This is why it is crucial to identify the possible locations of this non-place we must asymptotically tend to, in the conviction that, today more than ever, it is necessary to define perspectives of meaning and collective visions for the construction of a common future. A utopia that is also the matrix of a message of peace and collaboration, beyond any border and any nationalism, creed or orientation, under the sign of creativity and solidarity.
The city becomes thus a laboratory where it is possible to prototype utopias and to stage evolutionary hypotheses: 5VIE takes this opportunity to tell its full story, not only as a design district, but also as a community of interests, active all throughout the year.
It is design in transition, an experimental project by 5VIE, which has its core in the building of SIAM, a historical institution dedicated to arts and crafts, and then expands to the collective dimension of the neighbourhood, in an attempt to co-design a more sustainable future through design. It is an interdisciplinary laboratory, aimed at realizing hybridizations between the areas of design, art, fashion and crafts, basing on the needs of the current transition.
The theme will be declined along different yet interconnected lines: the guest exhibitions and the 5VIE productions; the partner projects; the territory and its actors; and finally, the dedication that every year we entitle to a designer or architect, who established itself as an interpreter of excellence, which this year goes to the radical collective Archizoom Associati.
The involvement of Poltronova was a natural consequence of this choice. Poltronova is a company that was able to give substance to Archizoom's visions between the 1960s and 1970s, thanks to the entrepreneurial courage of Sergio Cammilli and the enlightened artistic direction of Ettore Sottsass.