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PROJECT Details

PRESS RELEASE
 

Atlas Concorde presents "MONOLITI. Boost your perspective": an installation blending material, design and sustainability that interprets the theme "Between Space and Time." Atlas Concorde will be in Brera, in the heart of Milan's Design District, with an installation that interprets the archetypal forms of architecture projecting them into the future thanks to porcelain tiles: a material that expresses strong esthetic value combined with aspects of performance and sustainability.

For Milan Design Week, Atlas Concorde presents Monoliti, an installation designed by Piero Lissoni that reflects the theme of the Fuorisalone, "Between Space and Time". Starting from an interpretation of the archetypes of past architecture, the project draws a line that connects present and future, history and contemporaneity. The installation consists of 18 vertical elements equidistant from each other, positioned on a mirrored platform. "On the one hand, these monoliths recall archetypal forms of architecture, and on the other, they illustrate the progress made: from the elementary, primordial structures of Stonehenge, an ancient trilithic system where the material was the protagonist, to the column, the pillar and their evolution over time, the result of an increasingly pure esthetic of volumes defined by materials and technologies," says Piero Lissoni.

The monoliths are covered with large porcelain slabs (278 cm / 109 ½” high) of the Boost World project, a set of collections inspired by different materials (concrete effect, stone effect and raw earth effect) and yet extremely similar and coordinated in their shades. The colour palette common to the various collections makes it possible to combine surfaces of different looks to create tone-on-tone or contrasting colour combinations, for spaces with a contemporary style and with an industrial-chic and minimalist moodBoost World reveals Atlas Concorde's stylistic research process, which seeks to go beyond the concept of a single collection to create a unique, harmonious world of surfaces that combine synergistically to bring life to new, surprising style evolutions. More sustainable design will be one of the cultural challenges of Milan Design Week. Atlas Concorde interprets these principles, placing the culture for environmental protection at the center of the industrial process. The factory in Fiorano Modenese has achieved a high standard of energy efficiency thanks to the recovery of 100% of the heat from its systems. Scrap, packaging, waste, and industrial water are recycled to minimize waste and consumption. Atlas Concorde porcelain tiles are an ecological option for those who want to minimize their impact on the environment thanks to the tiles’ long life and recyclability.