Occupying a building that once housed the Gap’s headquarters, YouTube found that the old lobby was out of step with the current brand and did not reflect the vibrancy of the workplace culture.  As YouTube’s enterprise has matured, so have the aesthetic principles that can be found in its physical spaces. Natural materials, intuitive design, and multi-purpose functionality played a central role in the development of the new lobby. Underlying these principles was the desire to integrate a layer of digital media and interactivity into the architectural finishes to create a compelling fusion of technology and warm materials. This integration of physical and digital space became a fittingly symbolic gesture for the headquarters of a digital media company like YouTube.