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Molteni&C presented at Supersalone 2021, the special event of 2021 at Salone del Mobile. Milano, with an installation designed by Ron Gilad. Innovation, creativity, cultural exchange, digital experiences - the Supersalone became a hub of design imagery as a place for meeting and new opportunities to reflect on the world of design and meet its new luminaries.
The Round D.154.5 armchair, designed by Gio Ponti in 1954 and reissued by Molteni&C in collaboration with the Gio Ponti Archives, was the absolute star of the ‘Flight D.154.5’ installation. The name of this small armchair derives from the rounded shape of the seat and back, with very modern, even ‘spatial’ lines. The newly launched product is designed for the industry that speaks to assembly and ease of production.
The installation directed by Ron Gilad is translated into the interior of an aeroplane, with animated windows that look out onto a sky where reality meets fantasy and the Molteni&C collections are the key players. The Round armchairs, in leather and fabric, are arranged in a line at the windows to host passengers on their trip. The installation also features the original Olivari “Cono” handles. The Cono handle was made for Villa Planchart in Caracas and its profile reproduced the diagram of the forces exerted on the handle and minimised the use of material.
Flight D.154.5 is, therefore, a ‘spatial’ creation that perfectly responds to the concept and original proportions of the stand at Supersalone, the goal of which is to celebrate Gio Ponti and the flair of the 1960s. Molteni&C thus invites you to leave on a trip to think, imagine, and dream. The installation promotes a message of hope leading us to reconnect and interact for new experiences together again. The connection between the digital world and physical presence is a priority in guaranteeing an engaging experience for visitors. The installation is equipped with QR codes that enhance digital content, images, and videos and allow users to receive more information when purchasing the products present at the stand.
On the occasion of Milan Design Week 2021, their flagship Store in Corso Europa 2, Milan, presented the new Collection. The space was renovated, elegant and welcomed its guests in sophisticated settings in dialogue with architecture.
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