India Mahdavi infuses joy in home living through H&M collaboration

"H&M Home has offered me the opportunity to spread a joyful colour palette on an international scale,” says designer and architect India Mahdavi about her latest collaboration with H&M Home. The exclusive collection with a band of ceramics, vases, cushions, blankets etc, highlights the designer’s proclivity for artisanal craftsmanship. The collection is all set to launch on the H&M Home’s website and select stores on 28th April 2022.

Known for her eye for vivid colours; Mahdavi imprints her style on her latest collection with natural materials and magnificent textiles. “I designed this collection by first identifying European manufacturers among the H&M HOME suppliers and with whom there was an understanding of common values,” shares Mahdavi.

H&M has the brand value of promoting creativity through their unique and enticing designs, for both their fashion as well as home collections. For their collaboration with India Mahdavi, Evelina Kravaev-Söderberg, Head of Design and Creative at H&M Home discusses her plans to create a poetic and contemplative collection, focusing on crafted quality and joyful colours.“India Mahdavi is the well-thought-of designer in bringing joy, optimism and colour to the world of interiors. We can’t wait to introduce our customers to India’s impeccable sense of colour and design aesthetic,” she says.

The inspiration for the home collection came through the palettes from one’s everyday life. Mahdavi showcases radiant hues of blue, green and red with playful shades of tangerine, lilac and mustard along with out of focus graphics and check-board patterns. She curates this specifically to portray the blinding but colourful lights when one closes their eyes in front of the sun. The conception for the whole collection came to her as a unique sense of optimism in a world full of uncertainty. The designer has established a stance in the luxury realm, however, she wishes to blur the boundaries between affordability and luxury through the H&M home collection.

India Mahdavi is a famous Iranian- French architect and designer, born and brought up in Tehran. Ever since her studio’s establishment, 20 years ago, the creative visionary has gained global recognition as the “queen of colours”. Her designs are unconventional, bold, multicultural and a creative expression of meticulous craftsmanship. She believes in the philosophy of ‘Joie de Vivre– exuberant enjoyment of life, particularly through colours. Though her work base remains in Paris, her projects ornament the spaces across New York, London, Miami, Tokyo among others. Her conceptions of work include bars, hotels, restaurants, bespoke products and retail spaces ranging from her famous bubblegum- pink interiors for Sketch’s Gallery room in London, Interiors for Hotel du Cloitre in Arles, Monte Carlo Beach hotel, Ferrari’s Cavallino Maranello and many more.