Emerging lines: Pianca & Partners promote upcoming studios at Milan Design Week

For Milan Design Week 2021, Pianca & Partners is inaugurating the Emerging lines format, displaying the work of 3 Italian design studios run by Under-35s: Giuseppe Arezzi, Maddalena Selvini and Flatwig Studio. The specific styles of the designers come together in a display of their work in the windows of Pianca & Partners, in a setting designed by Calvi Brambilla and they become the expression of the experimentation that defines contemporary design. Their unique features and common traits reveal their personal analyses in defining the objects and furniture and show how such analyses manage to achieve diverse and complementary forms and functions. 

 Emerging lines highlight the trust in new forms of creativity to create opportunities for contact, stimulate an exchange of ideas and development of unexpected collaborations during a symbolic occasion like Design Week. “We think it is right to also give space to talented new designers in a key moment for the industry, like Milan Design Week in September”, explains Aldo Pianca, president of Pianca and promoter of  Pianca & Partners. “Emerging lines is the symbol of trust in that design ability that pushes beyond mere functionality, but thrives on research, experimentation and questions”.

Emerging lines: Giuseppe Arezzi, Maddalena Selvini and Flatwig Studio. 

The anthropological approach of Giuseppe Arezzi, the multidisciplinary approach of Erica Agogliati and Francesca Avian, aka Flatwig, and Maddalena Selvini's exploration for a new concept of conscious sustainability. The unique styles of the designers emerge alongside their common traits: study of popular traditions, study of materials and techniques, respect for circular sustainability and observation of the most ancestral social behaviours and actions. 

 Emerging lines: Giuseppe Arezzi, Maddalena Selvini, Flatwig Studio 

Milan Design Week, 4th - 10th September 2021 

10am -9pm

10th – 30th September 2021

10am - 7pm

Press preview:  Monday 6th September, 2021

Pianca & Partners

Via Porta Tenaglia 7N3

20121 Milan