Dior partnered with Italian fitness brand Technogym to introduce an exciting three product collaboration of home wellness products including a treadmill, multifunctional bench and an exercise ball. Technogym’s three most popular products have been reimagined in Dior’s trademark white color, with a Dior star and the atelier's iconic brand signage highlighted by five horizontal stripes in contrasting colors. The collection brings together Technogym’s innovation along with Dior’s fashion sensibility.
This is the first time the high-end fitness brand has collaborated with a luxury house in an exceptional dialogue to create this limited edition series. The new project represents a shared commitment by both brands to inspire healthy living with ergonomic design, blending exercise with fashion design. "This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure. Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience,” says Nerio Alessandri, Wellness Designer and Founder of Technogym.
Manufactured in Technogym Village, Italy the series consists of the ‘Technogym MyRun for Dior,' a compact and user friendly treadmill. Users can access an array of on-demand workouts by their preferred trainers by simply connecting their tablets with the console. The Technogym workout bench offers over 200 exercises options in a small space with help of the dumbbells, training mat, elastics and knuckles provided, and the Technogym exercise balls feature dual-stabilizing density and a non-slip base to cover a complete exercise program for flexibility, toning and balance. A QR code on the handles provides easy access to workout videos tailored to fit each individual's needs.
The limited edition series, is a part of the ‘Dior Vibe line’ which will be available in pop-up stores by the fashion brand in Shanghai, Sanya, Beijing, Chengdu, Hong Kong , Seoul, Taipei, Bangkok, London, Beverly Hills, Soho, and Tokyo, along with select pop-ins - in Paris, Milan, New York.
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