Luca Nichetto's studio celebrates 25 years with a fresh rebranding and new identity

The international creative studio and design brand founded by Venetian designer Luca Nichetto celebrates its first 25 years of activity with a substantial rebranding, a change of name and logo that, while bringing the studio back to its roots, also propels it into important international innovations that will be released later in 2025.

Rebranding

Rebranding means finding something in which the studio can recognise itself and become a team that shares the same values. The studio has been working in the design industry for 25 years internationally, dealing with different cultures, product design and market segments. "It is now time to grow independently, so that every member of the team can evolve with autonomy and interface in their different role, leveraging the wealth of expertise acquired. Our ambition is to deliver our clients a level of service that goes beyond what is expected from them: we don't want just to design shapes that will then become objects, but we want to provide a kind of holistic design experience. Starting from shared values, we aim to turn them into something that is not living for the moment, but it is made to last, to be loved and enjoyed when using it, embodying our philosophy," says the Italian designer in an official statement.

"When I joined the studio one year after its inauguration, there was a very strong energy of genuine naivety in it: we were young, and at the start of building our professional careers. Over time, we have learned to have a more strategic and long-term vision, based not only on what we love to do but also on what is useful for companies, final clients, as well as for ourselves," adds Francesco Dompieri, design director of the studio, in the official release.

Be authorial and more selective: this is the direction that Nichetto wants the studio to take. "Being authorial to me means finding a way so that what comes out of Nichetto® has a deep meaning and is not just a product to be sold or easy to publish on social media. Being more selective means choosing clients who share the same values as the studio, otherwise the risk is a total flattening of the sector, which is something we are already seeing in a way," the industrial and product designer adds.

The first outcome of this new direction will be in Autumn 2025, with an important new feature that sees the studio as the sole protagonist. From then on, Nichetto® won't only be the collector of the studio's consultancy works, but also a content producer that will embody and represent the studio's experimentation, experience and creativity, with a deep focus on craftsmanship.

Visual identity

Thanks to the collaboration with Clap On Clap Off, a creative design studio based in Los Angeles, United States, Nichetto® has developed its new visual and brand identity, starting from the logo.

The corner shapes are derived from the deconstruction of 'N' into four foundational elements; these shapes serve as the building blocks of the whole studio's visual language. "In our way of designing objects, there are always lines that are straight and others curved, but always in the same similar way. This approach has allowed us to create a grid where the combination of a quarter of a circle and a square creates everything we need in terms of visual branding," continues Nichetto. And this is reflected in all letters, numbers and iconography, providing a visual language that is extremely clear, easily recognisable and truly unique.

And then, the symbol of the studio based in Venice and Stockholm: a rampant lion, which is inspired both in shape and colours by the Nichetto family's crest, made of a golden yellow lion half underwater (represented by the colour blue) and half on a silver background.

The hues that have been chosen by the studio – like burgundy, avio blue and gold – reflect the importance of colour in the studio's work: in fact, being never related to fashion but only to emotions, it does not only enhance the sensitive part but also brings an added value to the longevity of a project.

"In our approach projects may range from designing a pen up to a building, as the studio believes that there is no separation of concept; furthermore, there are no geographic boundaries, as far as the Italian heritage is preserved and all other cultures are explored with a non-conformist spirit, rooted in its origins and projected into the future" Nichetto concludes in the official release.