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'The Sound of Sleep': Frette to immerse Milan in soundtracks of relaxation
'The Sound of Sleep' by Frette
Image: Courtesy of Frette
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'The Sound of Sleep': Frette to immerse Milan in soundtracks of relaxation

The Italian brand partners with world-renowned wellness music pioneer and sleep science coach Tom Middleton to create soundtracks that support deep relaxation and restorative sleep.

by Frette
Published on : Apr 15, 2023

Frette presents The Sound of Sleep, the ultimate soundtrack to usher in your best slumber yet. On the occasion of World Sleep Day 2023, in support of deep relaxation and restorative sleep, the famed Italian brand partnered with world-renowned wellness music pioneer and sleep science coach Tom Middleton, bringing to life a world first collaboration that marries the luxurious materiality and tactile experience of Frette linens with sound design techniques ASMR, Spatial Audio, Binaural Audio and White Noise.

Each track draws inspiration from the sounds of the remarkable materials used in Frette’s sumptuous bed linen collections, with names such as Linen Lullaby, Woolen Waves, and Cashmere Calm. Using a special binaural microphone, the sound of the fabrics ingeniously replace typical relaxing nature sounds such as wind, rain and waves. The album has been scientifically designed to promote a deep and restorative sleep, ensuring you feel refreshed and energized upon waking.

About Tom Middleton

Tom Middleton leads a London-based team of researchers and artists at White Mirror — a wellness innovation consultancy and research lab that leverages the power of sensory science to improve wellbeing. Tom is known for creating sleep and relaxation soundscapes that help millions of listeners, and with Frette’s expertise in creating the finest linens in the world, The Sound of Sleep by Frette is the perfect collaboration to enhance your quality of sleep.

"My mission is to help millions sleep better, and as a sleep coach, I always recommend investing in high quality bed linen. In my science based sleep soundscapes, I often use the relaxing sounds of natural white noise, like waves, rain or wind. This collaboration with Frette spurred an exciting creative opportunity to leverage the power of ASMR and record Frette’s exquisite fabrics in a way that sounds similar to those elemental nature sounds. This suite of tracks is designed to calm the nervous system, slow respiration and heart rate and to deeply relax the listener in preparation for a deep and restorative night’s sleep,” Middleton says.

For 160 years, Frette has introduced elegant comfort to discerning clients around the world by way of masterfully crafted linens and decorative home accessories of unparalleled quality. Based in Monza and Milan, Frette uses only the finest natural fibres to empower master Italian Artisans who bring to life products that embody luxury, timelessness and creativity.

Known for their original design and inimitable finish and feel, Frette linens have historically been featured everywhere from the altar of St. Peter’s Basilica to the dining car of the Orient Express, with more than 500 European royal families having slept beneath Frette sheets.

Today, Frette can be found at its elegant boutiques, celebrated department stores, and more than 1,500 luxury hotels worldwide along with private clients’ homes, yachts and jets. With a heritage defined by craftsmanship and an outlook rooted in innovation, Frette will continue to outfit the world’s most exceptional spaces for generations to come.

STIR’s coverage of Milan Design Week 2023 showcases the best exhibitions, studios, designers, installations, brands, and special projects to look out for. Explore Euroluce 2023 and all the design districts—5vie, Brera, Fuorisalone, Isola, Tortona Design Week, and Durini—with us.

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