Poltrona Frau explores thematics of 'Pleasure' for Milan Design Week 2023

A leader in the world of Made in Italy furnishings, the heritage Italian brand, Poltrona Frau, founded over 110 years ago, presents numerous collaborations and new products in its fresco-painted flagship store in via Manzoni, arguably one of Milan’s most historically relevant showrooms, with an interior that can be considered among the city’s best-kept secrets.

Poltrona Frau, for this year's Salone del Mobile.Milano, tells a story that focuses on 'pleasure' and transforms it into a series of themes that are represented by the products themselves, such as the 'pleasure of rediscovering,' 'pleasure of welcoming' and 'pleasure of living.'

The many novelties will also include an unprecedented edition of one of the brand's iconic designs designed by Gio Ponti, a new collection developed jointly with the masters of high-end wood furniture Made-in-Tuscany Ceccotti Collezioni, a strategic partnership with one of the world's most prominent purveyors of luxury stationery, and a new seating system designed together with the British studio Foster+Partners.

STIR’s coverage of Milan Design Week 2023 showcases the best exhibitions, studios, designers, installations, brands, and special projects to look out for. Explore Euroluce 2023 and all the design districts—5Vie Art and Design, Brera Design District, Fuorisalone, Isola Design District, Tortona District, and Milano Design District—with us.