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Set in the exclusive Milanese fashion district, a prestigious period building from the early 1900s is the luxurious, sought-after location of the new Meridiani mono-brand store, which will be inaugurated on the occasion of the 2023 edition of the Salone del Mobile.
The important architecture of the building characterised by the finest finishes is the perfect setting for the new corporate space of the brand, since ever synonymous with timeless elegance. The mono-brand in Via Manzoni 38 is spread over two floors; the surface of around 500 square meters allows for a rich and articulated interior design, with different settings that unfold in a fluid path.
The interior design project bears the signature of Andrea Parisio with the collaboration of Giuseppe Pezzano, and suggests a refined, coherent dwelling experience in all rooms, divided into living, dining and sleeping areas.
The interior design project also includes the presentation of the new 2023 collections, alongside the historical ones that have become iconic such as Plinto - a series of dining tables for the dining area inspired by architecture. During the design week, also the internal courtyard in Via Manzoni 38 will be dedicated to the Meridiani collections – the perfect location for the new Open air modular elements.
The opening of a mono-brand store open to the public in a prestigious location in the heart of Milan is a strong statement of consolidation of the brand; the store is proposed as an exclusive sales point and adds up to the historic space of Corso Venezia 29, the showroom-apartment for international professionals who want to experience the brand in the intimacy of a reserved dedicated space.
For the opening of the Milan Store, Meridiani has involved a long-standing customer, Bredaquaranta, who can boast of a long experience in the interior design sector as a retailer of high-end collections, including those of Meridiani.
STIR’s coverage of Milan Design Week 2023 showcases the best exhibitions, studios, designers, installations, brands, and special projects to look out for. Explore Euroluce 2023 and all the design districts—5vie, Brera, Fuorisalone, Isola, Tortona Design Week, and Durini—with us.
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