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Meridiani’s presence at Milan Design Week 2025 in Milan, Italy, sets the stage for an immersive celebration of individual identity in interior design. Unveiling the evocative theme, my home is ME, designer and art director Andrea Parisio presents a refined yet deeply personal vision of contemporary living. The showcase, located at Fiera Milano Rho, from April 8 –13, 2025, positions Meridiani as a key voice in the evolving conversation around bespoke interiors, craftsmanship and design technology.
A landmark event in the international design calendar, Salone del Mobile.Milano offers the perfect backdrop for the brand’s latest evolution. The concept, my home is ME, channels Meridiani’s commitment to creating soulful, tailor-made living environments that are both elegant and emotionally resonant. At the heart of the new tagline lies the notion that personal interpretation lies at the heart of every living space—reinforcing the brand’s dedication to intimate, human-centred design.
The Meridiani stand unfolds like a walk-through art gallery structured around three distinct domestic homes. Each is designed to reflect a unique identity while flowing into the next—an architectural metaphor for the nature of self-expression. The first home exudes a minimalist yet confident tone, defined by clean, essential forms and an interplay of monochrome finishes with accents of lacquer and steel. The second setting introduces softer, rounded contours and classical undertones through warm oak, rich leather and refined hide. The final narrative embodies comfort, showcased by earthy hues and organic textures that dominate the product designs, creating a deeply sensorial home where wood takes centre stage.
At the core of the presentation are Meridiani’s furniture design novelties, each merging timeless elegance with modern-day functionality. Among the highlights is Roger, a modular seating system that invites interaction with its fluid silhouette and generous dimensions. Its refined counterpart, Roger Ghost, brings a tailored softness to the concept with freely draped fabric and a pillowy finish.
The Frank collection of table designs and coffee tables offers a sculptural aesthetic with a monolithic presence, featuring elongated tapered legs and configurations in flamed oak or lacquered finishes. The visible junction detail, echoed in Cosette chairs and the Gino pouf, adds a striking continuity across the line. Meanwhile, the Henry writing desk stands out for its graceful three-legged structure and concave top, ideal for both residential workspaces and refined contract settings. The Jeanette small sofa evolves from its armchair predecessor, boasting voluptuous yet compact lines for intimate comfort. Lastly, a collection of coffee tables with a distinctive top shape that tapers at the perimeter and appears almost suspended in space, thanks to the slender metal structure.
Enhancing this tactile experience is a digital innovation: a virtual design tool powered by generative AI, introduced at the stand. Visitors can interact with the technology to craft real-time renderings of their ideal Meridiani-styled home, underscoring the adaptability of the brand's offerings. Developed by Dexelance, Meridiani’s parent group, this innovation streamlines the creative process for industry professionals while reaffirming the my home is ME ethos through personalisation.
Beyond the fairgrounds, the experience extends to the Meridiani Store in Milan, nestled within a stately early 20th-century building on Via Manzoni 38. Open throughout the duration of the design event, the store debuts the Italian brand’s reimagined layout and highlights key pieces from the 2025 campaign. The space is curated to evoke Meridiani’s signature blend of delicate luxury, Italian design, and a modern design narrative.
With the help of collaborators like Fondazione Officine Saffi, Marco Rossi Arte Contemporanea, Davide Groppi, Astep and others, Meridiani presents a holistic approach to contemporary design—one that melds traditional Italian craftsmanship with global design sensibilities and forward-looking technology. At its essence, Meridiani’s Salone 2025 showcase affirms a philosophy that celebrates uniqueness, emotional resonance, and refined living. Whether through the sculptural form of Roger, the clean precision of Frank, or the digital canvas of the AI tool, each element of the exhibition invites visitors to explore their personal narratives.
Keep up with STIR's coverage of Milan Design Week 2025, where we spotlight the most compelling exhibitions, presentations and installations from top studios, designers and brands. Dive into the highlights of Euroluce 2025 and explore all the design districts—Fuorisalone, 5Vie, Brera, Isola, Durini and beyond—alongside the faceted programme of Salone del Mobile.Milano this year.
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