Inediti Serie 04 ARCADE, the first part of the trip

The journey starts in the kingdom of light-heartedness par excellence: the amusement arcade.

A space in which you can feel yourself, and even more: you can be what you want and live extraordinary and fantastic alternative lives. You can transform yourself into heroes and princesses, aliens, animals and cross the limits of your own imagination. All you have to do is inserting the first token and start playing.

We asked ourselves what our audience might need during a historical moment like the one we are living in and while investigating deep within memory and nostalgia, a desire for freedom and lightness emerged. Memories of childhood and adolescence come back to mind with pleasure and respond to a concrete need: the playful need of the child who remains inside each of us and the need to get out of daily restrictions to find lost freedom, even if only mentally.

The decoration, and in particular the wallpaper, makes it possible to create a comfortable environment in which people living in those spaces can feel at ease and can satisfy at the same time the desire for original aesthetics and light-heartedness. The wallpaper of Inediti Serie 04 ARCADE becomes the perfect playful background for your everyday life.