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The 'Fil Rouge' meaning 'red yarn' is the common thread, the structure, the leitmotif around which a story, a narration, is articulated. Laurameroni's narration follows a thread born more than 20 years ago. A thread that blossomed from a passion for design and craftsmanship, and matured in tradition, innovation, and research. A thread made of captivating geometries, material contrasts and sophisticated finishes, born to guarantee every professional the possibility to create a perfect compositional balance and an incomparable atmosphere cohesion.
The exhibition presented at the Salone del Mobile Milano 2023 offers a wide range of furnishings for the living area, designed for contemporary design lovers and for professionals looking for authentic, high-quality furnishings tailored to their needs and their sensitivity. Faithful to its 'fil rouge' Laurameroni explores the classicist lines and modulates them into agile and elegant shapes, combining elegance and functionality with a simple, refined, and polished spirit in detail.
Precious details, combined with a pinch of eccentricity, interpret our time and translate it into luxurious lines, perfect to adapt to different compositional scenarios. Charisma, functionality, and refinement are the keywords of the Laurameroni living room: a space dedicated to relaxation and conviviality in which refined style and aesthetic appeal are not lacking. The original combinations of simple but abstract volumes and precious finishes are skillfully combined with a play of material contrasts and overlapping of different textures.
The armchairs and sofas feature a soft design with harmonious profiles, while the handcrafted drapes embrace the silhouette of the seats making them modern and sophisticated. In the meantime, the essential structures of the ash wood furnishings are enriched by metal, "Liquid Metal", and "Delabré" details, to elegantly contrast with the classic and refined look of the seats. The balanced chromatic synergy played on shades of grey and brown, and on the metallic tin and silver tones denotes careful aesthetic research. A set of refined and characterful colours linked in their modernity by a real red, carmine, and burgundy thread, constitute the leitmotiv of the exhibition.
A unique and different luxury scenario in which the succession of simple but beautiful and well-made geometries translates the all-Italian ability to combine shapes, colours, and materials in a perfect balance of creativity and craftsmanship. At Salone del Mobile 2023 you will experience a dimension made of unique pieces, hybrid collections and versatile scenarios interpreting interior design as a unique and different place in which Laurameroni is ready to guide you never getting lost in the world of design.
Laurameroni Design Collection for Artemest presents 'L’Appartamento'
On the Fuorisalone 2023, Artemest presents "L'Appartamento", a bright residence dating back to the 1930s located in a historic Milanese building, curated and furnished by six prestigious international architecture and interior design studios. The six rooms of the house, each curated by a different designer, will come to life through different creative visions dialoguing with each other. The spaces, exclusively furnished with products of the best craftsmen featured on Artemest, will host some of the most iconic Laurameroni products. At the exhibition L'Appartamento you will find the Drapé Soleil armchair, a custom-made Decor wall panelling and the Ada table lamp.
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