Event Details

To mark its tenth anniversary, Tortona Rocks revolutionizes the concept of exhibition and storytelling. With Unframed Design, the event strips itself of any predefined theme, embracing an approach that celebrates spontaneity and immediacy as tools to inspire and engage the public.
 
Its 2025 edition, Unframed Design, is an invitation to a form of spontaneous creation under the banner of authenticity, allowing us to explore the event’s diverse souls, from Pop aesthetics to research projects, from artistic design to creative performance, covering both Made in Italy and international expressions.
 
The TR programme is a thematic anthology that explores the versatility of design. Technology creates interactive environments designed for tailor-made experiences, while the city bursts into life with projects that redefine mobility and street furniture. An essential repertoire of outdoor solutions highlights the central role of outdoor spaces in everyday life.
 
This year, Tortona Rocks is holding the banner of design freedom high. The lack of any one central theme does not symbolize emptiness but rather offers an opportunity: a free space, open to endless interpretations and multiple meanings that are often interconnected.
 
HIGHLIGHTS
IQOS presents a surprising new take on design - Curious X: Sensorium Piazza, a large-scale, monumental installation. 
À.RIA. A Medium for Connection is an immersive journey where light, matter, and perception intertwine to create invisible links between spaces and people.
Over 50 international brands participate in the exploration of design, fostering an experience that transcends the conceptual and functional boundaries of interior design. Leading names include Brionvega, with Bellini's Radiophone and Totem, Norr11, with the Jagger sofa, and Studiopepe for Pholc, with its sculptural lighting.
IKEA returns to Fuorisalone 2025 with a double exhibition at Via Vigevano 18, exploring how Democratic Design can have a lasting impact on everyday life.
The event is divided into two distinct spaces: the debut of a special collection that unites innovation and tradition, and the Do something. Change everything exhibition, designed by Midori Hasuike and Emerzon, which invites us to reflect on the transformative power of everyday choices.
Matteo Ragni presents his new creations for Livintwist, making its European debut.
TA Design brings its vision of the timeless outdoor experience to Tortona Rocks with the Timeless Nature exhibition.
Turkish company SNOC, making its debut at Milan Design Week, presents the 2025 Collection, uniting design and nature through a refined and timeless aesthetic.Prolink presents the immersive installation The New Prometheus - FUTUR#ABILITY®, a project that explores the future of work through design, technology, and sustainability, transforming Milan into the ideal stage for reconsidering the interaction between humanity, the environment, and mobility.