Event Details

Where is design and its very representation going, today bordering on the programs of Artificial Intelligence, Augmented Reality, the Metaverse, ChatBots, humanoid robots that seem to be taking us to unknown horizons where the creativity of the mind might even be challenged? And how will spaces and architecture, houses and cities, design evolve? How to bring reality and imagination together? In this science fiction scenario, how will functions and services change? 
Superdesign Show, Superstudio’s annual event for the Milan Design Week, stages some spectacular and challenging installations that, while informing us about the latest updates of a selected international production, also anticipate questions and answers about the functions of the world to come. 
TODAY IS ALREADY TOMORROW
Materially - Deepening its research on eco-sustainable and reclaimed materials by invoking the concept of wonder in a magical and interactive installation. 
Holcim (Italia) - Building Progress for People and Planet - A manufacturer of building concrete that, while proposing other natural concrete objects, indicates a trend along with innovative and sustainable solutions.
Lexus - “Shaped by Air” by Suchi Reddy - Inspired by the craftsmanship of the Lexus Electrified Sport coup, shaped by light and surrounded by vibrant leaf-like sculptures.
ASIAN R-EVOLUTION
Grado Design - Bringing the round lines of comfort and refined minimalism to contract and living and, from the Chinese tradition reads cultural identities, embraces diversity and rewrites a new order through furniture design.
GPJ × YUTAKA - Fabric Light Andon - Three large sculptural and curvilinear objects interpreting a new lighting system made from aluminum and fabric through innovative Onefabrica technology.
Seoul Design Foundation - The design hub that catches innovations, inspires creative people and expands their imaginations
STRANGE YET BEAUTIFUL
Unexpected Objects - Surprise, innovation, and non-banality in projects by designers who worked with artists, and artists who acted as designers.
Pollini Home - Ceramics 
Daamstudio - The porcelain of Iconoclastic project
Poliuretano è - Sensory tales with Inside Matter
STARS OF TODAY AND TOMORROW
Curated by Giulio Cappellini - A group exhibition on the next generation design where the authors are rising talents
DONNE&DESIGN - Mirror – CreaTTive allo specchio
FoodDesignStories - EstETICA FLUIDA - A moving path follows the visitor through a journey about the work of 20 independent designers on water conservancy. 
UNDER THE ART SIGN
TECNOLITE for Meljac =- light switches, staged by the great Milanese architect Dante Benini, transforms them into small golden sculptures
Nichelcrom Lab - On a large surface of steel plates with different metal tones lay objects and furniture also made of steel with sculptures and other artworks, proving the great modernity and versatility of the material.
Alberto Gianfreda - ITALIA - Addressing the theme of breaking with a panel realized with Museo Casa Testori and AiCC – Associazione Italiana Città della Ceramica, made of a collection of ceramic objects expressing 21 traditions, carefully divided and then reassembled.
Aki Kuroda - Slide - A large optical sculpture